Job Description

Job Description: Objective: Execute cluster priorities within the assigned cluster, implement channel initiatives to drive vertical growth, and support FMCG sector growth through effective on-ground execution. Title: Manager STM C1 Function: STM Work Location: Open [Hyderabad preferred for C1] Job Responsibilities: Drive Execution: Execute and monitor UF, MSBF, iRED, and SFA 2.0 tasking compliance in assigned territory Implement cooler deployment plans and maintain cooler purity standards at 85%, ensuring optimal door placements per outlet Implementation Support: Execute RGB and Coke initiatives in premium and escape segments as per regional guidelines Implement prescribed category plans across SSD, juice, and innovation channels Demand Generation: Execute demand generation programs and maintain data accuracy in Collage Hi5 Implement loyalty programs (P&G) and execute consumer promotions in assigned territory Same Store Growth: Monitor and improve same-store performance through cooler optimization and productivity measures Execute Coke Buddy program initiatives and maintain proper segmentation records Ground Execution: Implement W/S & Spokes programs including rural support initiatives and HE Kit deployment Execute metro consumer engagement activities and collect data for analytics purposes Supervises: Direct Reports: None Grade (Internal Reference): Geographical Scope: Respective Cluster Reports To: Cluster Head Internal Customers: Channel Marketing, Sales Operations, Commercial Sales External Customers: Retailers, Distributors Job Requirements: Qualifications: MBA Experience: 4-5 years of experience in FMCG sales Travel: 70%