Manager / Senior Manager - Corporate Marketing

Job Description

Role & responsibilities Marketing Strategy and Planning: 1. Develop and implement comprehensive marketing strategies, including branding, advertising, public relations and community outreach, in alignment with the hospital's mission and business objectives. 2. Visiting and Meeting with corporates - ensure tie ups Ensure tie up for Wellness, OPD & IPD CRM for the Customers Br and Management: 1. Ensure consistent and effective communication of the hospital's br and identity across all marketing channels. 2. Oversee br and development, maintenance and protection. Team Leadership: 1. Lead and manage the marketing team, including hiring, training and performance evaluation of staff. 2. Ensure a collaborative and results-driven work environment. Campaign Development: 1. Create and oversee marketing campaigns to promote various hospital services, specialties and events. 2. Monitor and analyze the effectiveness of marketing campaigns, making necessary adjustments. 3. Departmental Promotional event execution like CME, Camps, Awareness Programme, in-corporate etc. 4. Event execution at panel corporates, PSUs, Govt. like Awareness Program, Camps etc. Market Research and Data Analysis: 1. Conduct market research to understand patient needs, market trends and the competitive landscape. 2. Utilize data and insights to inform marketing strategies and decision-making. Budget Management: 1. Develop and manage the marketing budget, ensuring efficient allocation of resources. 2. Monitor expenses and report on the return on investment (ROI) of marketing initiatives. Compliance and Ethics: 1. Ensure all marketing activities adhere to legal and ethical standards, including patient privacy regulations (HIPAA). 2. Maintain various reports of departmental data like OPD, IPD, conversion reports etc. 3. Keep track record of various reports related to billing & payment Required Skill Sets: 1. Strong analytical skills and proficiency in using marketing analytics tools to measure performance. 2. Excellent communication and interpersonal skills for building and maintaining relationships with internal and external stakeholders. 3. Demonstrated creativity, strategic thinking and the ability to develop innovative marketing campaigns. 4. Proficiency in digital marketing strategies, including online advertising and social media. 5. Familiarity with patient privacy regulations, such as HIPAA. 6. Strong project management skills and the ability to manage multiple projects simultaneously.