Job Description

You are responsible for: Customer understanding Be the voice of the customer internally Understand needs- even those that the customers themselves may not realize Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting Use discounting to drive portfolio mix and achieve strategic goals Merchandising Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Identify the parameters customers use to make decisions and ensure catalog richness Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc. Understand SEM, SEO and E-mail marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotionsto drive revenue,margins, etc. Own both creation and execution of promotions calendar including special occasions(Diwali, Valentines Days etc) Work with buying and inventory planning teams to reduce inventory where needed You should have: Educational background Graduation, MBA is preferred Desire and ability to think like the customer Ability to translate strategiesinto execution plans and take them to completion Highly analytical Willing to take calculated risks to grow the category Excellent verbal and written communication with interpersonal skills Strong understanding of technology and business Must be willing to learn Ability to connect with people across teams & levels