Manager - Sales & Marketing , Hospital-Healthcare Sector

Role & responsibilities

The Sales & Marketing Manager will be responsible for driving patient footfall, building corporate & doctor referral networks, increasing revenue across OPD/IPD services, and developing strategic business partnerships. The role involves planning, execution, and monitoring of marketing programs and business development initiatives.

Key Responsibilities

1. Business Development & Revenue Growth

• Identify and onboard new referral doctors, clinics, and medical practitioners.
  
• Drive OPD and IPD revenue growth through structured outreach programs.
  
• Strengthen corporate tie-ups, TPAs, government empanelments, and insurance company relationships.
  
• Coordinate with medical departments to promote key specialties and high-margin services.
  

2. Marketing & Branding

• Develop and execute hospital branding strategy, digital marketing, and local campaigns.
  
• Plan community engagement activities (health camps, CSR medical outreach, awareness programs).
  
• Manage social media, website updates, patient testimonials, and PR activities.
  

3. Relationship Management

• Maintain strong relationships with consultants, visiting doctors, corporate HRs, and referral partners.
  
• Ensure excellent customer experience & manage patient feedback and satisfaction programs.
  
• Conduct doctor meetings, CMEs, workshops, and promotional events.
  

4. Market Research & Strategy

• Analyze competitor hospitals and service pricing.
  
• Identify new business opportunities and plan promotional strategies.
  
• Prepare monthly sales forecasts and performance reports for management.
  

Required Skills & Competencies

• Strong communication, networking & negotiation skills.
  
• Knowledge of hospital workflow (OPD/IPD/Diagnostics/Insurance/TPA).
  
• Ability to plan campaigns and manage marketing budgets.
  
• Result-driven approach and ability to work with clinical teams.
  
• Proficiency in MS Office, CRM tools, and digital marketing basics.
  

Education

• MBA in Sales/Marketing / Hospital Administration

  preferred
• Graduation in science / pharmacy / healthcare field is an added advantage.