Manager, Programmatic

2 - 5 years

7.0 - 11.0 Lacs P.A.

Chennai, Pune, Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata

Posted:2 months ago| Platform: Naukri logo

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Skills Required

B2B MarketingDigital mediaBrand positioningGoogle AnalyticsSocial mediaManager Quality ControlDigital marketingStakeholder managementMonitoringMedia planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Just Global: At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B. What you are accountable for: The Manager, Programmatic is accountable for managing omnichannel strategy, optimization and execution across all in-house platforms and works to ensure the highest level of quality work, strategic thinking, and collaboration with both internal and external partners for a select group of accounts. Working in close collaboration with media and programmatic leads, this role manages all aspects of the campaign life cycle as it pertains to programmatic including ownership of the day-to-day across active campaigns. In addition, the Manager, Programmatic will support agency education on the capabilities within these platforms through ongoing meeting facilitation, note taking, and POV creation. What you are responsible for: Internal Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting Help develop and pitch innovative strategies and meaningful insights for campaigns for both new and existing clients Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds Troubleshoot issues/concerns and work with online partners to resolve as needed Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps Research, test, and evaluate new data providers, DSP s and other partners Perform in-platform maintenance and optimizations Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities Analyze reports within native platforms, excel or Datorama and recommend optimizations for improving campaign performance. Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements Help educate the agency on the capabilities within programmatic platforms through ongoing meeting facilitation, note taking, and POV creation Exhibit the ability to anticipate and solve problems Customers Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process Translate marketing goals and brand positioning into viable media communication strategies and ideas across omnichannel landscape Discover and deliver new test opportunities and firsts to drive innovative solutions to executing programmatic campaigns based on specific client business issues and challenges Work closely with account and media leads to ensure strong senior client relationships on select group of accounts Market Knowledge Stay abreast of platform improvements and new offerings in the programmatic space Core understanding and knowledge across digital media landscape and where omnichannel intersects Participate and contribute to agency thought leadership initiative, as applicable Communicate with partners on latest and greatest ad tech in the industry Management Responsibilities Manage vendor relationships and cultivate partnerships that will facilitate account growth and performance Ensure process and activation best practices are used across programmatic team Mentors Coordinator and Associate level team members regarding omnichannel best practices and internal processes Support internal training and development initiatives specific to social media best practices and internal processes What you ll bring [knowledge, skills, and/or experience]: Knowledge Agency knowledge B2B Marketing - Client Knowledge B2B Marketing - Industry B2B Marketing - Media Activation B2B Marketing - Media Planning B2B Marketing - Vendor landscape Skills Active listening Ad platforms: The Trade Desk / DV360 Analytics platforms: Google Analytics, Adobe Analytics Challenge mediocrity Commercially astute Eye for detail Organized Other platforms: Asana, Basis, Nexelus People management Presentation skills Prioritizing Problem-solving Solutions oriented Stakeholder management Storytelling Upwards management Experience 3+ years experience in a digital marketing environment, agency and/or client experience 3+ years experience with programmatic platforms What it means to work at Just Global Being a Just teammate means working in alignment with our Values Cultivate Relationships Build rapport first. Put yourself in their shoes. Assume positive intent. Give others the benefit of the doubt. Be One Team Collaborate. Be the guardian of each other s reputation. Have each other s back. Help each other out. Strive for Brilliance Create work you can be proud of. Remain open and curious. Improve your work. Improve yourself. And in return you can expect You will be seen, heard, and included as a whole human being Your contribution will be valued, rewarded, and recognized You will develop deep and meaningful relationships that could last a lifetime You will have leaders who are worth following You will have the opportunity to develop yourself and your craft You will have a meaningful chapter in your career path Compensation Philosophy: At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. This flexible working policy aims to attract and retain indiv

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