Manager, Product Marketing

5 - 9 years

0 Lacs

Posted:16 hours ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: As a Product Manager for Nissan Brand, your primary responsibility will be to develop the right market fit products and ensure life cycle proposals in coordination with different departments such as Product Planning, Market Intelligence, and Program Development. You will be leading the launch plan of assigned products, developing pricing strategies, and defining action plans to achieve sales volume and profit targets. Additionally, you will be responsible for cascading relevant information for sales training and PR communication. Key Responsibilities: - Develop market fit products for Nissan Brand and ensure life cycle proposals including volume, mix, gross profit, VME, etc. - Coordinate with Product Planning, Market Intelligence, and Program Development in developing the plan. - Manage the life cycle of assigned product line-up to ensure product refreshment. - Finalize M&S inputs for future products including Contract Database, Volume logic, Price Positioning, FMI & VME spends, etc. - Lead the launch plan of assigned products for product GTM in collaboration with Marcom, PR, and other relevant functions. - Develop pricing strategy in line with market development to ensure product competitiveness. - Define action plans to deliver sales volume and profit targets, coordinating with stakeholders such as Sales, Marketing Planning, and Marcom. - Cascade relevant information for sales training and PR communication. - Coordinate defining and communicating key product messages for sales training, PR communication, media agency, and other relevant functions. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field. - Proven experience as a Product Manager in the automotive industry. - Strong understanding of market dynamics and product life cycle management. - Excellent communication and coordination skills to work effectively with cross-functional teams. - Ability to develop pricing strategies and sales volume targets. - Knowledge of product launch planning and execution. - Location: Gurugram, Haryana, India.,

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