Manager-PR

Role Overview

A PR Manager is responsible for shaping and maintaining the public image of an organization. They manage communication strategies, media relations, and brand reputation to ensure positive visibility.

Key Responsibilities

• Media Relations

  : Build and maintain strong relationships with journalists, influencers, and media outlets.

• Press Releases & Content

  : Draft press releases, speeches, articles, and other PR materials.

• Crisis Management

  : Handle communication during crises to protect the companys reputation.

• Campaigns

  : Plan and execute PR campaigns aligned with marketing and business goals.

• Event Management

  : Organize press conferences, product launches, and promotional events.

• Monitoring & Reporting

  : Track media coverage, analyze PR outcomes, and report to leadership.

• Brand Messaging

  : Ensure consistent messaging across all communication channels.

Skills & Qualifications

• Strong communication and writing skills
• Ability to manage relationships with media and stakeholders
• Strategic thinking and problem-solving abilities
• Experience with digital PR, social media, and online reputation management
• Bachelors degree in Communications, Public Relations, Journalism, or related field
• 5+ years of PR or communications experience (depending on seniority level)

Performance Indicators

• Media coverage quality and quantity
• Public sentiment and brand reputation metrics
• Engagement in PR campaigns
• Crisis response effectiveness
• Contribution to overall business goals