Manager – Partner/Channel Marketing

Job Title -

Group/Department -

Location -

Position -

Job Overview

responsible for developing and executing marketing strategies that drive growth and revenue through demand generation and partner engagement in alignment with global priorities and

He/ She will:

• Drive demand generation directly and via partners
• Align closely with Sales and Partner leadership
• Develop programs that accelerate growth and enable partners to amplify Mphasis presence

The role will also support strong partnership with key stakeholders within the Marketing organization.

Responsibilities and Duties -

• Create and manage the demand generation strategy, collaborating with sales and partner teams
• Develop and manage the marketing budget ensuring alignment with corporate goals
• Maximize partner funding programs like MDF to drive co-marketing events, campaigns and solution GTM.
• Develop and oversee the demand generation strategy focusing on ABM, integrated campaigns, and multichannel initiatives
• Generate the pipeline necessary to meet revenue targets
• Work closely with Marketing Managers at Key Partners to drive planning, execution and performance management.
• Formulate partner marketing strategy, enhancing Mphasis’ presence within the partner ecosystem
• Collaborate cross-functionally to adapt and activate global programs for local markets
• Measure and optimize program performance using KPIs and data
• Own and manage the Mphasis partner marketing budget efficiently
• Partner with Sales Leaders and Client Partners to develop regional, account focused playbooks, including nurturing channel activities, live/online, and offline events with the goal of building and accelerating the pipeline.
• Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support and creative development to ensure effectiveness for partner marketing.

Qualifications -

• Overall 10+ years’ experience with at least 5 years of proven multi-channel or partner marketing large multinationals/IT firms
• Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
• Cloud and/or vertical marketing experience preferred
• Proven success delivering pipeline and revenue through direct and indirect channels
• Collaborative, data-driven, and strategic mindset
• Having worked with BFSI clients will be an added advantage.

Specific Skills -

• Proficiency with marketing automation platforms, web analytics, and CRM tools
• Understanding of pipeline management and metrics.
• Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
• Experience managing partner marketing funds.

Personal Characteristics -

• Highly organized and efficient with the ability to develop and execute against an evolving plan and ability to prioritize numerous projects simultaneously
• Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Education and Certifications
• Bachelor’s degree in marketing, Business, Communications, or related field; MBA preferred
• ITSMA/similar ABM certification preferable