Job Description

Key Responsibilities: Plan, execute, and manage multi-channel marketing campaigns (Social Media, SMS, WhatsApp, Email, and In-App notifications). Own funnel management from awareness to conversion, optimizing each stage for better performance. Manage in-app inventory and ensure personalized user engagement. Utilize CleverTap, Branch, and other marketing automation tools for campaign execution and analysis. Conduct data analysis and number crunching to monitor campaign performance, identify trends, and derive business insights. Work closely with product, sales, and analytics teams to align marketing efforts with business objectives. Develop and test A/B experiments to enhance user engagement and conversion rates. Monitor and optimize CAC, CTRs, conversion rates, and retention metrics . Prepare detailed reports on campaign performance and recommend actionable strategies. Required Skills & Experience: 3 to 5 years of experience in marketing campaign management, preferably in a fintech or digital-first company. Hands-on experience with CleverTap, Branch, and other customer engagement platforms . Strong knowledge of Excel for data analysis and reporting. Ability to interpret complex data and extract actionable business insights. Experience in customer segmentation, funnel analysis, and cohort analysis . Strong understanding of digital marketing, user engagement, and retention strategies. Excellent problem-solving skills and attention to detail. Ability to work in a fast-paced environment and collaborate cross-functionally. Preferred Qualifications: Experience in campaign marketing and growth strategies . Prior experience in fintech, e-commerce, or B2C businesses. Knowledge of excel, number crunching and data