Manager - Marketing @ Hyderabad

Job Description

Main Purpose We are seeking a strategic Marketing Manager to lead all non-digital marketing activities, including branding, promotional materials, sales tools, workshops, events, trade fairs. market & Customer insights, analytics, and driving impactful marketing initiatives. Collaborate with the Digital Marketing team to drive business development and lead generation across all segments. Key Tasks & Responsibilities Non-Digital Marketing & Sales Support Lead branding, selling tools, promotional materials, and event management, including trade fairs, workshops, and exhibitions. Coordinate with Sales for customer engagement initiatives and marketing collateral, selling tools. Collaborate with apex trade bodies and associations to drive engagement through webinars, meetings, and promotional campaigns. Organize physical seminars for Cylinder franchisee prospects and webinars for industrial suspects. Facilitate and drive the Customer & Retail Excellence Communities (CEC & REC) to enhance sales performance and market outreach. Market Insights & Analytics Conduct periodic reports and analytics on customer engagement, NPS, and market trends. Work closely with Sales and desk research teams to build and utilize customer databases for targeted marketing campaigns. Collaboration with Digital Marketing Support digital campaigns by providing content, themes, and campaign insights, ensuring alignment with overall marketing objectives. Measure and enhance campaign performance using the build-learn-measure approach to drive higher lead generation. Coordinate digital customer engagement activities in partnership with the Digital Marketing team. Qualification MBA in Marketing preferred; an engineering background is a plus. Experience: 7-8 years in a similar role within a retail business with a dealer/distributor network. Strong working knowledge of Digital Marketing. Key Competencies Strong people management, communication, and presentation skills. Logical, analytical, and strategic thinker. Self-driven with the ability to lead and implement initiatives effectively.