Job Description

About the position: The Manager Marketing will be responsible for driving top-of-the-funnel lead generation through inbound and outbound activity. This includes optimizing SEO and website keywords, collaborating with marketing partners to generate leads and co-create content, and managing campaigns across email channels along with social media management. Education, Experience & Skill sets Bachelor's degree (preferred: Business/Management) or equivalent digital experience 5-7 years experience in running B2B SaaS product campaigns. Preferred experience in marketing tools like Semrush, GA4, Ahrefs, Hubspot, Sql or other scripting and PowerBI/Tableau Knowledge of marketing automation, multi-touch campaigns Excellent verbal & writing skills are a prerequisite as you will frequently have to storyboard the campaign and write copies for marketing promotions. Strong Excel/Google Sheets skills and ability to effectively present and communicate your analysis Basic HTML skills Experience in creative ideation and prototyping of innovative user experiences Adhere to prevailing Ekas ISMS policies and procedures while delivering the duties. Roles & Responsibilities Team Leadership: Overseeing the team to ensure timely delivery of tasks, including database mining and clean-up, creative design for collaterals and social media tiles, website management, and social media management. Campaign Management: Planning, executing, and analyzing campaigns to drive engagement and lead generation. Budget and Vendor Management: Allocating budgets effectively across channels that deliver leads and managing contracts between legal and vendors. Performance Measurement: Tracking and analyzing performance metrics using tools like Salesforce (MQL/SQL reports) and Google Analytics and adjusting strategies to increase traffic and improve results. Sales and Pre-Sales Support: Collaborating with Sales, Account Management, and Pre-Sales teams to create collateral and resources needed to support their efforts.