Manager, Growth Marketing - Web Acquisition

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About the Role

Web Acquisition Marketer

This position blends analytical rigor with strong marketing instincts and a deep understanding of e-commerce ecosystems all in the exciting and fulfilling world of early learning.

This is a high-impact role ideal for someone who thrives at the intersection of data, creativity, and customer behavior.

Key Responsibilities

Web Acquisition Strategy & Channel Management

• Develop and execute multi-channel acquisition strategies designed to drive qualified web traffic and grow subscription conversions.
• Manage performance marketing channels including Meta, Google Search & Display, YouTube, Pinterest, TikTok, and affiliate networks.
• Structure and run ongoing tests across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS.
• Scale best-performing channels while proactively identifying new growth levers (e.g., podcast advertising, influencers).
• Partner with product, and design teams to develop high-converting landing pages and user flows coming from paid campaigns.

Analytics, Reporting & Forecasting

• Own acquisition analytics, reporting, and KPIstraffic, CAC, ROAS, contribution assumptions,
• Work with Data partners to define attribution and ensure accurate tracking across channels.
• Build daily pacing and projections and manage budget pacing to hit monthly and quarterly growth goals.

Creative Collaboration

• Work closely with creatives to develop compelling assets tailored to families and parents (video, static, UGC-style, storytelling-focused).
• Use performance data to inform creative concepts, messaging, and ongoing testing roadmaps.

Cross-Functional Partnership

• Partner with cross functional team to align on growth priorities and promotional strategies.
• Work with the operations and CRM teams to ensure a seamless post-click experience that supports retention and long-term customer value.
• Build relationships with platform partners and manage vendor relationships.

Qualifications

Must-Have

• 46+ years experience in digital/web acquisition or performance marketing for a consumer product or subscription business.
• Strong hands-on experience managing campaigns across Meta, Google Ads, and at least one emerging platform (Pinterest, TikTok, YouTube, etc.).
• Deep understanding of conversion funnels, web analytics, and performance optimization.
• Fluent in analytics (Google Analytics, Looker, or similar) and comfortable drawing insights from data.
• Experience managing budgets and optimizing toward CAC, ROAS, and subscription KPIs.
• Strong CRO experience including landing page testing, funnel analysis, and experimentation frameworks.

Nice to Have

• Experience marketing to parents or households, or working within a kid-focused/education category.
• Familiarity with subscription economics and LTV modeling.
• Experience with affiliate programs or influencer-led acquisition.
• SQL knowledge or advanced analytics experience.

Key Attributes

• Highly analytical with strong decision-making instincts.
• Creative problem-solver who can balance brand and performance.
• Comfortable with rapid experimentation and iterative growth.
• Collaborative communicator who thrives in cross-functional environments.
• Passion for educational products and inspiring curiosity in kids.