Job Description

1.Perseverance, Passion and Commitment Passionate about Navi s mission and vision Demonstrates dedication, perseverance and high ownership Goes above and beyond by taking on additional responsibilities 2.Obsession with high quality results Consistently creates value for the customers and stakeholders through high quality outcomes Ensuring excellence in all aspects of work Efficiently manages time, prioritizes tasks, and achieves higher standards 3.Resilience and Adaptability Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility Location Bangalore, India Key Responsibilities -Create and implement a digital marketing strategy to drive acquisition, awareness, traffic, leads and conversions. -Experience in Performance Marketing. Handle Acquisition remarketing via Google(App Marketing Search), Facebook, Affiliates, Partnerships, Programmatic etc. -Customer Relationship Management across all the channels(PNs, Email, SMS, RCS, WhatsApp, In-app widgets) touch points in the users lifecycle to increase engagement, cross sell new products generate incremental revenue. -First principle framework for LTV maximization while maintaining user engagement control fatigue. Back all recommendations with data. -Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns. -Work with data science, product, engineering business teams to drive new features framework implementation. -Monitor and report campaign performance and key success metrics. -Maintain and publish dashboards/reports at a channel, cohort, or campaign level. -Coordinate with internal stakeholders for templates, creatives, and business approvals. -Run various A/B experiments to identify the best strategy recommend overall portfolio optimisation. Qualifications - 4+ years experience across Performance Marketing, Google Facebook Ad platform, CRM, Mo-engage/Clevertap platforms, MMP, category management or marketing roles with a very good grasp on analytics, customer understanding content. - Proven experience in marketing, with a track record of driving growth at scale; - Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills. - Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc. - Adaptability to navigate the evolving marketing landscape and explore new trends and technologies. - Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.) is preferred.