Manager |Ecommerce External Marketing

Job Description

Functional Responsibilities: Marketing Plan Execution: Execute holistic marketing plans for ecommerce products. Target Audience Identification: Identify potential target segments based on platform audience insights. Product Positioning & Strategy: Define product positioning, key selling points, and communication strategy using market data insights. Creative & Digital Campaigns: Design out-of-the-box digital, media, PR, and creative plans in coordination with external and central marketing teams. Innovation & Idea Generation: Propose innovative campaign ideas to create clutter-breaking promotions. Marketing Artwork Development: Develop and design ecommerce marketing artwork and messaging in collaboration with central marketing and platform teams. Market Insights & Trends: Gather and share marketing insights and trends to improve campaign quality. Brand Consistency: Ensure brand, messaging, style, and tone consistency across all ecommerce platforms. Campaign Performance Monitoring: Execute, monitor, and suggest improvements for campaign performance. Campaign Reporting & Analysis: Prepare ad hoc campaign reports and post-campaign evaluation analyses. Project Leadership: Represent and lead ecommerce external marketing projects. Innovative Platform Integrations: Ensure the delivery of innovative platform integrations from external marketing. Content Planning & Coordination: Proactively plan and share ecommerce content requirements with central marketing teams. Functional Responsibilities Creative Work Creative Requirement Estimation: Assess creative and content needs for each project. Design Briefing: Coordinate with in-house design teams or external agencies to ensure high-quality deliverables. Brand Guideline Compliance: Ensure all content follows brand guidelines and obtain approvals from central marketing teams. Timely Content Delivery: Deliver creative materials to ecommerce platforms within specified timelines. Content Types Development: Create diverse content formats like static banners, social media posts, dynamic creatives, video edits, and landing pages for Amazon/Flipkart. Other Requirements: 8 years experience in content management Integrated marketing planning having ecommerce marketing knowledge. Creative thinking and passionate for creating content. Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment. Well-organized, able to meet multiple project timeline and demonstrate attention to details. Able to work independently, solve problems, take initiative, self-starter and use good judgment. Good command over English and presentation skills to lead/influence discussions.