Manager Digital Marketing

Job Description

We re looking for a Digital Marketing Manager to join our Product team in Noida. Working at Taazaa involves engaging with cutting-edge technology and innovative software solutions in a collaborative environment. We emphasize on continuous professional growth, offering workshops and training. Our employees often interact with clients to tailor solutions to business needs, working on diverse projects across industries. We promote work-life balance with flexible hours and remote options, fostering a supportive and inclusive culture. Competitive salaries, health benefits, and various perks further enhance the work experience. Looking ahead, we aim to expand our technological capabilities and market reach, investing in advanced technologies and expanding our service offerings. We plan to deepen our expertise in AI and machine learning, enhance our cloud services, and continue fostering a culture of innovation and excellence. Taazaa is committed to staying at the forefront of technology trends, ensuring it delivers impactful and transformative solutions for its clients. We are looking for a results-driven Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across multiple channels. The ideal candidate should have a strong grasp of current marketing tools, trends, and best practices to lead integrated digital marketing strategies that drive brand awareness, lead generation, and customer engagement. What you ll do Develop and Execute Strategies: Create and manage digital marketing campaigns across SEO, SEM, email marketing, social media, and paid advertising. SEO SEM: Lead and mentor the SEO and SEM teams to optimize website content, structure, and metadata for improved search engine rankings and organic traffic growth. Oversee and strategize PPC campaigns on Google Ads and other platforms. Social Media Marketing: Develop and oversee social media strategies to increase engagement, brand awareness, and conversions. Content Marketing: Work with the content team to create and distribute engaging content, including blogs, videos, and email newsletters. Analytics Reporting: Monitor and analyze digital performance metrics, providing insights and recommendations for optimization. Lead Generation Conversion: Optimize digital channels for lead generation and implement CRO (Conversion Rate Optimization) strategies. Email Marketing: Design and execute email marketing campaigns for nurturing leads and engaging customers. Marketing Automation: Leverage marketing automation tools to streamline and scale digital campaigns. Website Management: Collaborate with web developers and designers to enhance user experience and site performance. Stay Updated: Keep up with digital marketing trends, algorithm updates, and emerging technologies to maintain a competitive edge. Your qualifications Bachelor s degree in Marketing, Business, Communications, or a related field. 8+ years of experience in digital marketing, with proven success in managing campaigns. Hands-on experience with SEO/SEM, Google Ads, and social media advertising. Proficiency in analytics tools (Google Analytics, SEMrush, HubSpot, etc.). Strong knowledge of email marketing, marketing automation, and CRM systems. Excellent written and verbal communication skills. Data-driven mindset with strong analytical skills. Preferred Qualifications Experience in B2B marketing, SaaS, or technology-related industries. Certifications in Google Ads, HubSpot, or other relevant platforms. Familiarity with A/B testing and conversion rate optimization techniques Behavioral: Here are five essential behavioral skills a Product Manager should possess: Adaptability : Digital marketing is constantly evolving with new tools, platforms, and trends. A successful manager must be adaptable to change, able to pivot strategies when necessary, and open to learning and experimenting with emerging technologies. Leadership and Team Management : A manager should be able to inspire and motivate their team, delegate tasks efficiently, and maintain a positive, collaborative work environment. Strong leadership skills ensure that the team is aligned with organizational goals and performs to the best of its ability. Analytical Thinking : Digital marketing requires a keen understanding of data and metrics to make informed decisions. A manager should possess strong analytical skills to interpret campaign results, understand customer behavior, and identify opportunities for improvement. Creativity and Problem-Solving : Creativity is essential for designing compelling campaigns, ads, and content that engage audiences. A digital marketing manager should also be a problem-solver, capable of thinking outside the box to overcome challenges and drive innovative solutions. Effective Communication : Clear and effective communication is crucial for coordinating with stakeholders, clients, and team members. A manager must be able to convey complex ideas in a simple way, listen actively, and ensure that there s consistent messaging across all channels. What you ll get in return Joining Taazaa Tech means thriving in a dynamic, innovative environment with competitive compensation and performance-based incentives. Youll have ample opportunities for professional growth through workshops and certifications, while enjoying a flexible work-life balance with remote options. Our collaborative culture fosters creativity and exposes you to diverse projects across various industries. We offer clear career advancement pathways, comprehensive health benefits, and perks like team-building activities. Who we are Taazaa Tech is a kaleidoscope of innovation, where every idea is a brushstroke on the canvas of tomorrow. Its a symphony of talent, where creativity dances with technology to orchestrate solutions beyond imagination. In this vibrant ecosystem, challenges are sparks igniting the flames of innovation, propelling us towards new horizons. Welcome to Taazaa, where we sculpt the future with passion, purpose, and boundless creativity