Manager-Digital Marketing-Marketing Analytics

Marketing Analytics Reporting Consultant - Banking Domain

Marketing Analytics Reporting Consultant

Key Skills (Required):

• Marketing Analytics Banking domain expertise

• Power BI (mandatory)

  - dashboarding visualization

• SQL Python (must-have)

  - data extraction advanced analytics

• Alteryx (good to have)

  - workflow automation ETL

Graduation

• Marketing Analytics Banking domain expertise

• Power BI (mandatory)

  - dashboarding visualization

• SQL Python (must-have)

  - data extraction advanced analytics

• Alteryx (good to have)

  - workflow automation ETL

What You ll Do:

• Support tactical strategic analytics initiatives for US based banks team in Marketing / Product / Financial Domain.
• Evaluate effectiveness of current policies strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses enhanced CX.
• Good understanding of cards PL components, involved in sizing, recommendation post implementation tracking and fine-tuning.
• Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
• Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
• Clearly communicate analysis as presentations to technical non-technical groups
• Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
• Develop and maintain effective working relationships with colleagues in other areas of Marketing.
• Manage projects independently while mentoring junior team members.

shape marketing strategies in the banking domain