Manager Creative Assets

Job Description

Key Responsibilities of Manager- Creative Assets Creative Leadership: Lead and inspire the creative team, fostering a collaborative environment that encourages innovation and excellence. Develop and implement creative strategies that align with business goals. Working with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications. Directing brainstorming meetings and creative sessions. Shaping brand standards and creating procedures to ensure all products are brand appropriate. Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets. Brand Management: Maintain and enhance the brand voice and identity. Ensure all creative output adheres to brand guidelines and resonates with target audiences. Campaign Development: Conceptualize and execute creative campaigns that drive engagement and achieve marketing objectives. Collaborate with marketing, design, and other teams to ensure cohesive campaign execution. Performance Analysis: Monitor and analyse the performance of creative content. Use datadriven insights to refine and improve content strategies and campaigns. Client and Stakeholder Collaboration: Work closely with clients and internal stakeholders to understand their needs and objectives. Present creative concepts and gather feedback to refine and improve deliverables. Team Development: Mentor and develop team members, providing guidance and feedback to help them grow in their roles. Foster a culture of continuous learning and professional development. Innovation and Trends: Stay updated with industry trends and best practices. Introduce new ideas and approaches to keep the brand's content fresh and relevant. Education & Skills: Bachelors Degree in Marketing/ Communication /Arts/ Design /Fine Arts required (Master’s degree preferred) 7-10+ years’ experience in a creative leadership role Proven success in managing creative teams Portfolio of previous work that displays an ability to turn an idea into a visual piece Strong communication and computer skills Experience with a variety of software, including Photoshop, In Design, Flash, etc. Adobe Creative Suite a plus Comprehensive knowledge of the marketing design process An intimate understanding of design, copy and web best practices/guidelines A solid understanding of design, copy, and web practices. Brilliant interpersonal and communication skills. Have in-depth knowledge of brand development and multichannel marketing models. Must be a creative and strategic thinker. Contact No.: 7709051927 (HR)