Manager - Consultant Marketing

Job Description

Role & responsibilities Consultant Marketing Strategy: 1. Develop and execute comprehensive marketing strategies to promote the hospital's specialist services, including cardiology, neurology, orthopedics and other specialized areas to panel consultant and promote them to bring work to the Hospital. 2. Align marketing efforts with the hospital's mission, values and business objectives. 3. Management of Panel Consultants - Enable team to develop CRM Skills 4. Building Relationship with Panel consultants Consultant Relationship Management: 1. Build and nurture relationships with Panel consultant to promote the bring work to the hospital. 2. Collaborate with the consultant teams to ensure a streamlined referral process. Patient Education and Engagement: 1. Develop and implement patient education initiatives and materials to help patients underst and the benefits and treatment options available through consultant services. 2. Engage with patients to provide support and answer questions related to specialized healthcare services. Digital Marketing and Outreach: 1. Oversee the hospital's online presence related to consultant services, including website content, social media and email marketing. 2. Use digital marketing strategies to reach and engage with potential patients and referring physicians. Community Outreach and Events: 1. Plan and execute community outreach programs, including educational events, health fairs and public speaking engagements, to raise awareness about consultant services. Data Analysis and Reporting: 1. Analyze data to evaluate the success and impact of marketing strategies and make data-driven improvements. 2. Prepare regular reports on the performance of consultant marketing initiatives. Budget Management: 1. Develop and manage the budget for consultant marketing initiatives, ensuring efficient allocation of resources. 2. Monitor expenses and report on the return on investment (ROI) of marketing efforts. Compliance and Ethics: 1. Ensure that all consultant marketing activities adhere to legal and ethical standards, including patient privacy regulations. Required Skill Sets: 1. Strong analytical skills and proficiency in using marketing analytics tools to measure performance. 2. Excellent communication and interpersonal skills for building relationships with patients, referring physicians and stakeholders. 3. Demonstrated creativity, strategic thinking and the ability to develop innovative marketing campaigns. 4. Familiarity with healthcare regulations and compliance standards, particularly in the context of specialized consultant services.