Manager, Audience Segmentation

Manager, Audience Segmentation!

Responsibilities

Senior Segmentation Analyst

.Work with cross functional partners across the business teams, marketing, analytics, digital, marketing ops, IT, digital and creative to gather and refine requirements, make recommendations on audience approach, build implementation strategies, execute and deliver flawless cross channel campaigns.

.Determine the optimal audience and data approach depending on campaign and channel requirements, testing strategies and data availability. Ensuring consistent member experience across channels.

.Leverage a combination of Adobe campaign and programming to execute cross channel journey workflows and deliver audiences and personalization data across channels. Including audience build, testing implementation, offer details, data needed for personalization, channel outputs, and close the loop with output for analytics tool.

.Maintain campaign documentation and workflows with extreme attention to detail. Ensuring final details and implementation strategy are up to date.

.Work with internal channel partners, vendors and 3rd party partners to test and implement data/audience delivery, new functionality and optimizations.

.Collaborate with IT to test and implement new data and functionality within Adobe Campaign.

.Partner with analytics to test new models.

.Experience in project management and database marketing retail industry experience a plus.

.An understanding of direct mail, email, push, SMS and digital marketing

.Expert level knowledge of Adobe Campaign. Experience in multiple CRM systems a plus.

.Ability to leverage JavaScript coding directly in Adobe Campaign workflow steps to perform complex data manipulations or conditional logic when needed.

.Expertise with at least one data/analytics programming language to pull datasets from enterprise data warehouse (e.g. SQL/SAS/R/Python)

.Experience with developing implementation strategies for complex test designs.

.Strong analytic and critical thinking skills.

.An extreme sense of responsibility to protect customer data

.Ability to prioritize and accomplish multiple tasks within established timeframes.

.Extreme attention to detail and strong sense of QA and validation steps to implement in order to deliver with complete accuracy.

.Strong communication skills a must

.Bachelor's degree in information systems, Marketing, Business Analytics, or a related field

.Experience in project management and database marketing experience in the retail industry is a plus

.Proficiency in Adobe Campaign experience with multiple CRM systems is advantageous

.Strong knowledge of direct mail, email, push, SMS, and digital marketing channels

.Hands-on experience using JavaScript within Adobe Campaign workflows for complex data manipulations

.Proficiency in at least one data/analytics programming language (e.g., SQL, SAS, R, or Python)

.Demonstrated experience in developing and implementing complex test strategies

.Strong analytical thinking and problem-solving skills

.Exceptional attention to detail and a rigorous approach to quality assurance and validation

.Deep understanding of customer data privacy and protection

.Excellent organizational and time management skills, with the ability to handle multiple priorities

.Strong communication and collaboration skills

.Proficient in Microsoft Excel, PowerPoint, and Word experience with Monday.com is a plus