Manager - Activation

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Role Overview

The Manager – Activation will be responsible for planning, executing, and evaluating all activation initiatives, including on-ground events, BTL (Below-the-Line) marketing, consumer engagement programs, trade activations, and digital-led activations. The role requires strong project management, vendor coordination, creativity, and the ability to deliver impactful campaigns that strengthen brand presence and drive measurable results.

Key Responsibilities

• Plan, develop, and execute brand activation strategies in line with marketing objectives.
• Lead end-to-end execution of BTL campaigns, events, sponsorships, exhibitions, and experiential marketing initiatives.
• Drive trade and channel partner activations to enhance sales and visibility.
• Collaborate with brand, sales, and product teams to design innovative engagement programs.
• Identify, onboard, and manage agencies/vendors for activation activities.
• Monitor campaign performance, track KPIs, and share post-event reports with insights and ROI analysis.
• Ensure activations comply with brand guidelines and deliver consistent consumer experiences.
• Manage budgets, timelines, and resource allocation for all activation projects.
• Stay updated on industry trends, competitor activities, and new formats of consumer engagement.
  

Qualifications & Skills

• MBA/PGDM in Marketing, Communications, or related field.
• 6–10 years of experience in brand activations, BTL marketing, or event management.
• Proven track record of managing large-scale consumer or trade activations.
• Strong project management, multitasking, and organizational skills.
• Excellent negotiation, vendor management, and stakeholder coordination abilities.
• Creative thinker with hands-on execution capabilities.
• Strong analytical skills with ability to measure ROI and effectiveness of campaigns.
• Willingness to travel extensively as per activation requirements.
  

Key Attributes

• High energy and passion for brand engagement.
• Strong interpersonal and leadership skills.
• Ability to work under pressure and meet tight deadlines.
• Problem-solving attitude with attention to details.