Job Description

This is an entry level role in the marketing team where, after an initial training, the candidate will be exposed to different roles in marketing including, but not limited to, social media, email campaigns, webinars, lead generation, events, market and competitive research, market segmenting, targeting and positioning, crafting the product value proposition, employer branding, creation of marketing content such as videos and PowerPoint presentation etc Roles & Responsibilities Lead Generation Marketing campaign strategy, planning, and execution to generate qualified leads Execution of online and offline campaigns to achieve objectives Competition and industry research to inform product targeting, positioning, and messaging Strategizing, planning, execution, and optimization of email marketing campaigns, and digital marketing campaigns Tools Gain a good understanding of the tools used by the marketing team for CRM, Email Campaign, Webinar etc and assist in day to day management Social Media Strategy and Execution Develop a deep understanding of social media strategy to achieve various objectives such as awareness building, branding etc; develop an impactful social media plan and execute consistently Analyze channel performance and optimize Event Management Plan, execute and organize company s participation in online and offline events such as webinars, tradeshows, conferences Story-telling Work with marketing agencies, multi-media designers to develop impactful, story-telling videos, designs, landing pages etc Be a master of developing and delivering story-telling presentations Critical Success Factors for the role Excellent analytical skills Highly organized with the ability to balance competing priorities Intrinsic motivation, tenacity, and hungry to learn and grow Strong presentation and communication skills (verbal, written, and active listening). Fast learner, Technology savvy, and ability to learn the business context quickly Creative candidates who have a knack for storytelling and an eye for design Excellent skills in PowerPoint and Excel Qualification MBA from a premium institute and excellent academic results