Management Trainee

Job Description

The Management Trainee (Marketing) is a dynamic role designed to groom future marketing leaders by providing hands-on experience in brand management, digital marketing, market research, and campaign execution . The trainee will work closely with cross-functional teams to drive customer engagement, brand awareness, and lead generation while developing strategic marketing skills. Key Responsibilities: 1. Market Research & Consumer Insights: Conduct competitor analysis, trend research, and customer behavior studies. Assist in developing customer personas and segmentation strategies. Campaign Management & Execution: Support the planning, execution, and optimization of digital & offline marketing campaigns . Monitor KPIs (CTR, engagement, conversions) and provide data-driven recommendations. Digital & Social Media Marketing: Assist in managing SEO, SEM, email marketing, and paid social ads . Help create engaging content for social media, blogs, and newsletters . Brand Management & PR Support: Ensure brand consistency across all communication channels. Assist in event coordination, PR activities, and influencer collaborations . Sales Enablement & Lead Generation: Work with sales teams to align marketing strategies with revenue goals. Support lead nurturing through CRM tools and automation. Data Analytics & Reporting: Track campaign performance using Google Analytics, HubSpot, or similar tools . Prepare reports on marketing ROI and suggest improvements. Innovation & Process Improvement: Identify new marketing trends (AI, automation, predictive analytics). Recommend process optimizations for better efficiency. Skills and Competencies: 1. Core Marketing Skills · Digital Marketing – Knowledge of SEO, SEM, social media ads (Meta, LinkedIn, Google Ads), and email marketing. · Content Creation – Ability to craft engaging copy for social media, blogs, and campaigns. Brand Management – Understanding of brand positioning, messaging, and consistency. · Market Research – Competency in conducting competitor analysis, surveys, and consumer insights. · Campaign Management – Experience in planning, executing, andoptimizing marketing campaigns. 2. Analytical & Data-Driven Skills · Data Analysis – Proficiency in Google Analytics, HubSpot, or CRM tools (Salesforce, Zoho). · ROI Measurement – Ability to track KPIs (CTR, conversion rates, CAC, engagement metrics). · Excel/Google Sheets – Strong in data visualization, pivot tables, and performance reporting. · A/B Testing – Familiarity with optimizing ads, landing pages, and email campaigns. 3. Technical & Digital Proficiency · Marketing Automation Tools – Basic knowledge of Mailchimp, HubSpot, or ActiveCampaign. · Social Media Management – Hands-on with LinkedIn, Instagram, TikTok, and Twitter/X. · SEO & SEM Tools – Understanding of Google Search Console, Ahrefs, SEMrush. AI & Emerging. · Trends – Awareness of ChatGPT for content, predictive analytics, and chatbots. 4. Business & Strategic Thinking · Customer-Centric Mindset – Ability to understand buyer personas and journey mapping. · Sales & Marketing Alignment – Collaboration with sales teams for lead conversion. Budget Management – Basic understanding of marketing spend allocation. · Competitive Intelligence – Keeping up with industry trends and competitor strategies. 5. Soft Skills & Behavioral Competencies · Communication & Presentation – Clear articulation of ideas to teams and stakeholders. · Creativity & Innovation – Bringing fresh ideas for campaigns and branding.Adaptability & Learning Agility – Willingness to learn new tools and trends quickly. · Team Collaboration – Working with cross-functional teams (Sales, Design, PR). Problem-Solving – Analytical thinking to optimize underperforming campaigns. · Adaptability - Flexibility and adoptive to the task-based roles that are generic in nature during your training period as per your mentor’s assessment. Job Types: Full-time, Internship Contract length: 3 months Pay: ₹6,000.00 - ₹8,000.00 per month Benefits: Cell phone reimbursement Compensation Package: Performance bonus Schedule: Fixed shift Ability to commute/relocate: Velachery, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: total work: 1 year (Preferred) Language: Hindi (Preferred) English (Preferred) Work Location: In person