Reports To Senior Manager, Central Region International Marketing Position Summary Accountable for leading the development and execution of marketing strategies and initiatives in Central Region (ASEAN). Responsible to be part of marketing team to drive business growth, increase revenue and market leadership. Key Accountability Fully own end-to-end marketing initiatives and lead cross-functional collaboration to deliver success for the accountable markets (ASEAN). Strategize, develop, plan, and lead integrated marketing communication initiatives aligned to business objectives, both financially and non-financially, given clear targets and KPIs. Develop and execute the annual marketing plan, go-to-market plan, and strategy in collaboration with other teams, both external and internal teams. Drive strategic business partnerships aligned to business objectives, ensure partnerships continuity and measure impact of the partnerships. Lead and work with internal cross functional team and external parties in integrated marketing communication initiatives to achieve the set objectives by ensuring the right media touchpoints to reach the right audience at the right time with the right content. Work with Senior Manager to design effective integrated marketing communication plans that translate into achieving business objectives. This includes ensuring briefing to internal and external team are done adequately, setting campaign objectives and measurements, identifying target audience, budget allocation, planning and implement marketing campaigns, optimizations, and post campaign review. Work with Marketing Leadership Team to design and improve current ways of working, including set processes and ensure process are adhered to deliver marketing initiatives success. Build positive working relationship across all parties including internal stakeholders and external partners. Liaise with internal and external team including (but not limited to) creative team, digital team, media agency, creative agency, social media agency, PR agency, corporate communication team, and more. Foster continuous improvement and lead change through a combination of planned and ad-hoc campaigns. Monitor and deliver weekly, monthly, and quarterly targets in a timely manner. Responsible for updating and keeping the line manager informed about initiatives and activities to ensure synchronization across departments. Qualification & Experience Degree in Marketing, Business Management or a related field would be preferable. Minimum 7 years of experience in marketing; preferably in travel, tourism, or aviation industry. An added advantage to have a track record of driving purchase conversions through performance marketing.

Job Title Assistant Station Head Reports To Station Head Role Purpose Monitor ground operations at station in compliance with the Regulatory Management and ensure that the service delivery is in accordance with company service standards. Key Accountability Collect Excess baggage, last minutes upgrade charges and perform mishandled baggage incidental payment. Ensure that handling services provided to Malaysia Airlines flights by GHA are performed in accordance with the appropriate and agreed Service Level Agreement (SLA) and handling agreements and charges match services provided. Monitor safety and security issues within area of responsibility ensuring staff and third-party Ground Handling Agent (GHA) are complying to the safety requirements and organizational procedures, accurate reporting and recording of information. Ensure station within region control is in conformity to Malaysia Civil Aviation Regulations (CAR 2016) and Local Authorities regulations pertaining to occupational health, operational safety, and environment laws applicable to Malaysia Airlines (MAB) and the service provider and Compliance to Station Regulatory Audit Process. Liaise with various departments at respective station to ensure smooth handling of Malaysia Airlines passengers and aircraft. Manage complaints and claims at station. Qualifications & Experience Degree or Diploma in any field, or At least 3 years of relevant work experience. Skills & Knowledge Extensive knowledge of Airport Services functions and key activities including technical and operational related matters. Ability to analyze and interpret codes and information and use information to maximize when planning, organizing, and supervising the work of others and setting priorities. Ability to work with the team, senior management and stakeholders as required and making effective decisions to maintain operational standard, commercial performance and customer satisfactions. Able to manage and monitor performance against standards and, investigating and addressing poor performance, anticipating future trends and adapting products and procedures to ensure consistent overall performance. Key Challenges Ensure effective management and control of fund, account receivables and payables and cost within approve budget, communications, and statutory/legal requirements. Develop, establish, and maintain close rapport through networking with key personalities in the Government agency, other relevant external parties and maximize business opportunities for the Company. To provide consistent predictable and highest quality services in all aspect of station as well as be responsible and accountable for upholding service standards of all facets of operations. Show more Show less

Position Title Assistant Station Head Report To Station Head Position Summary Assistant Station Head is responsible and accountable to support and assist Station Head (SH) to manage, plan and monitor the overall ground operations at the respective station to ensure Malaysia Airlines operates in a safe, secure and in full compliance with all regulatory requirements, company policies, and SOPs. Assistant Station Head is also responsible to assist SH to ensure consistent service delivery in accordance with the company’s set service standards and meet or exceed the company’s KPIs related to On-Time Performance (OTP), Mishandle Baggage (MHB), Document Violation, Customer Satisfaction Index (CSI) and financial targets. Key Accountability Assist the SH in overseeing all ground operations, ensuring compliance with safety, security, regulatory requirements, and adherence to airline policies, procedures, and the Ground Operations Manual. Responsible to support SH for the airline’s overall ground operations at the airport Responsible to support SH to ensure the airline’s ground operations are in full compliance to all safety, security, regulatory requirement and all airline’s policies, procedures and operating manual. Undertake an oversight function on all outsourced functions perform by appointed GSP and vendors. Responsible to support SH to ensure delivery of all airline’s products and services at all ground customer touchpoints consistently meet and exceed the service quality target set. Responsible to support SH for all other aspects of the airport operations such as Documentation, Record Keeping, Training, Manpower, GSP Performance, GSP Contract and SLA, Customer Service, Risk Management, Operations, Disruption, Crisis, Stakeholders Engagement and Communication, Financial, Reporting, and other relevant functions as outlined in the Ground Operations Manual. Perform any other duties as required by SH / Regional Head / Management / stipulated in the Ground Operations Manual (GOM) to support the smooth running of airport operations and ensure alignment with organizational goals. Qualification & Working Experience Degree with 1 year working experience. Diploma with 3 years working experience Area of Experience Understanding local and international aviation regulations, security protocols, and Malaysia Airlines' policies to ensure operations meet all legal and safety standards. Strong skills in overseeing ground operations, including crisis management, resource allocation, and performance tracking. Proficiency in engaging with internal and external stakeholders to foster effective collaboration. Personality Traits Ensure the consistent delivery of high-quality services across all aspects of the station’s operations, maintaining accountability for service standards. Manage and control funds, account receivables, payables, and costs within the approved budget, while ensuring compliance with communication, statutory, and legal requirements. Establish and maintain strong relationships with key personnel in government agencies and external parties to maximize business opportunities for the company.

Reports To Regional Manager, Sales (ASEAN) Role Purpose To support sales team in initiatives, promotions and marketing activities to achieve revenue targets. Key Accountability Responsible for all commercial activities within Indochina region. Working together with management to develop corporate sales plans and strategies in order to generate new revenue streams for station. Monitor performance of stations / agents / corporate clients / analyze and take action in order to achieve POS target. Responsible for the compilation and on-time submission of yearly budget for the station /region. Achieve targeted business objectives congruent with the Sales & Marketing plan especially the monthly and yearly revenue target for the whole Indochina region. Update and be involved in developing competitive products and services in the market. Formulate and execute business plans and strategies and ensure improve Company's performance by achieving station revenue target with profitability and revenue target with allocated budget for operational usage. Understand and familiarize every aspect and activity of the business to provide direction and effective decision making at all levels of planning and operations for Stations. Ensure adherence and compliance to all statutory and legal requirement for the operation of business for MAB. Assists Regional Manager monitor the stations performance. Qualifications & Working Experience Degree in Business/Tourism/Airline/Aviation Management and other related fields of study with Sales & Marketing experience at least 4 - 6 years in Travel or Airline Industry and/or 2 - 3 years of experience in Sales & Marketing. Skills & Knowledge Sales & Business Development, Strategic Negotiation, Account Management, Sales Planning, Competitive Analysis, Market Planning & Positioning, Public Speaking & Business presentation, Strategic Sourcing of Potential Clients, Sales Strategies Implementation. Must have the ability to communicate well both orally and in writing English and local language. Friendly, guest focused with good problem solving skills. Able to perform under pressure to meet last minute arrangement. Key Challenges To promote MH as a preferred airline for 5th / 6th freedom travel beyond Indonesia region, and increase market share for core routes and premium first and business class traffic. Have a good PR skill with agents and commercial houses & Indonesia regions under his /her preview. Strong analytical skills, business acumen and problem solving.

The role of Sales Support Executive is to assist the sales team in various initiatives, promotions, and marketing activities aimed at achieving revenue targets. Reporting to the Regional Manager, Sales (ASEAN), you will be responsible for all commercial activities within the Indochina region. Your main accountabilities will include collaborating with management to develop corporate sales plans and strategies to generate new revenue streams for the station. You will monitor the performance of stations, agents, and corporate clients to analyze and take necessary actions to achieve the Point of Sale (POS) target. Additionally, you will be in charge of compiling and submitting the yearly budget for the station/region on time. It will be your responsibility to achieve targeted business objectives in alignment with the Sales & Marketing plan, particularly focusing on meeting the monthly and yearly revenue targets for the entire Indochina region. You will also play a key role in updating and contributing to the development of competitive products and services in the market. Formulating and executing business plans and strategies to enhance the company's performance by achieving station revenue targets within the allocated budget will be crucial. You are expected to have a deep understanding of all aspects and activities of the business to provide effective decision-making at all planning and operational levels for the stations. Ensuring compliance with all statutory and legal requirements for the operation of the business is essential. To qualify for this role, you should hold a degree in Business/Tourism/Airline/Aviation Management or related fields, with 4-6 years of experience in Sales & Marketing in the Travel or Airline Industry, or 2-3 years of experience specifically in Sales & Marketing. Key skills and knowledge required for this position include Sales & Business Development, Strategic Negotiation, Account Management, Sales Planning, Competitive Analysis, Market Planning & Positioning, Public Speaking & Business Presentation, and Strategic Sourcing of Potential Clients. Proficiency in both oral and written communication in English and the local language is a must. Additionally, you should possess good problem-solving skills and be able to work effectively under pressure to meet last-minute arrangements. One of the key challenges in this role will be to promote the company as a preferred airline for 5th/6th freedom travel beyond the Indonesia region and to increase market share for core routes and premium first and business class traffic. Developing good PR skills with agents and commercial houses in Indonesia regions will be crucial, along with demonstrating strong analytical skills, business acumen, and problem-solving abilities.,