LLM/GEO SEO Expert

About the Role

GEO/LLMO Expert

You will collaborate with SEO, content, and AI teams to optimize our clients’ visibility in the evolving landscape of AI-driven search.

Key Responsibilities

GEO (Generative Engine Optimization)

• Optimize content for visibility across AI-powered search engines and generative interfaces.
• Analyze generative search outputs (SGE, Perplexity, ChatGPT responses) to identify ranking opportunities.
• Implement strategies to improve inclusion in AI-generated summaries
• Monitor AI search trends, query clusters, and response mapping to enhance content presence.

LLMO (Large Language Model Optimization)

• Develop and implement strategies to optimize content for LLMs, improving rankings and performance across different AI-driven platforms
• Analyze large-scale data and make data-driven decisions to improve content relevance and optimization for LLMs..
• Evaluate LLM outputs for brand or client mentions and identify optimization gaps.
• Develop structured, entity-rich content aligned with LLM learning patterns.
• Collaborate with content teams to create model-friendly formats (FAQs, schemas, data-backed paragraphs).

SEO Collaboration

• Work with the SEO team to integrate GEO/LLMO insights into traditional SEO strategies.
• Audit websites manually and through tools for indexing issues, speed improvements, and technical gaps impacting AI visibility.
• Knowledge of JavaScript, HTML, and SEO-related technical elements (schema markup, technical audits, etc.)

Research & Reporting

• Track performance on generative search platforms and provide actionable insights.
• Prepare weekly and monthly reports on GEO/LLMO performance, visibility trends, and growth opportunities.
• Stay updated with the latest generative AI advancements and search ecosystem changes.

Required Skills

• Minimum

  6 months of hands-on experience

  in GEO, LLMO, AI search optimization, or related fields.
• Understanding of generative search platforms (SGE, ChatGPT, Gemini, Perplexity, etc.).
• Basic to intermediate knowledge of SEO fundamentals.
• Familiarity with structured data, schema, and content optimization.
• Strong analytical skills with the ability to interpret generative AI outputs.
• Ability to collaborate across SEO, content, and AI teams.
• Excellent communication and documentation skills.

Good-to-Have Skills

• Experience with prompt engineering or LLM evaluation.
• Knowledge of entity-based SEO and semantic search.
• Familiarity with AI tools like Semrush AI Visibility Toolkit, Ahrefs Brand Radar, writesonic, brandlight..etc