Job
Description
Role Overview: As a Lifecycle Marketing Strategist at Uplers, your main focus will be on owning and scaling the email lifecycle programs across the customer journey. You will be responsible for designing and executing high-impact email journeys to drive engagement, retention, and revenue using data, testing, and personalization strategies. This role requires deep expertise in email strategy, automation, segmentation, and optimization, with hands-on experience in major Email Service Providers (ESP) like Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud. Key Responsibilities: - Own end-to-end email lifecycle strategy including onboarding, activation, engagement, retention, upsell, and re-engagement. - Design, build, and optimize automated email journeys, triggers, and workflows within the ESP. - Develop segmentation and personalization strategies based on customer behavior, attributes, and lifecycle stage. - Collaborate with analytics and data teams to define success metrics and interpret performance. - Conduct A/B testing and experimentation across subject lines, content, cadence, and timing. - Monitor and optimize email performance metrics such as open rate, CTR, conversion, and revenue. - Ensure adherence to email best practices related to deliverability, compliance, and consent management. - Work closely with content and design teams to ensure messaging aligns with lifecycle goals and brand voice. - Document email lifecycle frameworks, processes, and learnings to enhance scalability. Qualifications Required: - 48+ years of experience in email marketing, lifecycle marketing, or CRM with email as the primary channel. - Hands-on experience with at least one major ESP such as Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud. - Proven track record in building and optimizing email automation and triggered campaigns. - Strong understanding of email segmentation, personalization, and lifecycle KPIs. - Experience in analyzing email performance data and implementing optimizations. - Ability to collaborate cross-functionally with Product, Growth, Data, and Creative teams. Additional Details about Uplers: Uplers' aim is to simplify and expedite the hiring process. They are dedicated to assisting talents in finding and applying for relevant contractual onsite opportunities to advance their careers. Uplers is committed to supporting individuals in overcoming any challenges or grievances they may encounter during their engagement. There are various opportunities available apart from the current one on the portal, and individuals can apply for them based on the assessments they clear. If you are prepared for a new challenge, a rewarding work environment, and the chance to elevate your career, do not hesitate to apply today as Uplers is eager to welcome you to their team. Role Overview: As a Lifecycle Marketing Strategist at Uplers, your main focus will be on owning and scaling the email lifecycle programs across the customer journey. You will be responsible for designing and executing high-impact email journeys to drive engagement, retention, and revenue using data, testing, and personalization strategies. This role requires deep expertise in email strategy, automation, segmentation, and optimization, with hands-on experience in major Email Service Providers (ESP) like Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud. Key Responsibilities: - Own end-to-end email lifecycle strategy including onboarding, activation, engagement, retention, upsell, and re-engagement. - Design, build, and optimize automated email journeys, triggers, and workflows within the ESP. - Develop segmentation and personalization strategies based on customer behavior, attributes, and lifecycle stage. - Collaborate with analytics and data teams to define success metrics and interpret performance. - Conduct A/B testing and experimentation across subject lines, content, cadence, and timing. - Monitor and optimize email performance metrics such as open rate, CTR, conversion, and revenue. - Ensure adherence to email best practices related to deliverability, compliance, and consent management. - Work closely with content and design teams to ensure messaging aligns with lifecycle goals and brand voice. - Document email lifecycle frameworks, processes, and learnings to enhance scalability. Qualifications Required: - 48+ years of experience in email marketing, lifecycle marketing, or CRM with email as the primary channel. - Hands-on experience with at least one major ESP such as Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud. - Proven track record in building and optimizing email automation and triggered campaigns. - Strong understanding of email segmentation, personalization, and lifecycle KPIs. - Experience in analyzing email performance data and implementing optimizations. - Ability to collaborate cross-functionally with Product, Growth, Data, and Creative teams. Additional Details about Upler
