Leads Generation Executive (Meta Ads)

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About the Role

Leads Generation Executive

Key Responsibilities

• Plan, execute, and manage

  Meta Ads campaigns

  (Facebook & Instagram) focused on lead generation.
• Optimize campaigns to improve lead quality, conversion rates, and cost efficiency.
• Implement effective

  targeting strategies

  to reach relevant audiences.
• Track, analyze, and report campaign performance using Meta Ads Manager and analytics tools.
• Collaborate with the creative and marketing teams to enhance ad creatives and messaging.
• Stay updated with the latest trends, tools, and best practices in digital advertising.

Requirements

• 13 years of hands-on experience managing campaigns through

  Meta Ads Manager

  .
• Strong knowledge of

  targeting, retargeting, and campaign optimization techniques

  .
• Experience with

  lead generation campaigns

  and understanding of performance metrics (CPL, CTR, ROAS).
• Excellent analytical, communication, and problem-solving skills.
• Ability to work independently and deliver measurable results.