Lead SEO Marketing

Requirement: 812 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first approach to SEO are also welcome.

Qualifications & Skill Sets

• Proven ability to lead strategic SEO transformation in the evolving digital landscape
• Exposure to AI-driven search experiences (SGE, Perplexity, ChatGPT, Gemini) and how they impact traditional SEO funnels
• Experience in content governance, especially in regulated industries or complex B2B domains
• Thought Leadership on the future of search and content discoverability
• Cross-functional orchestration across marketing, product, and tech
• Narrative thinking with the ability to connect SEO insights to business outcomes
• Data fluency in translating insights into decisions, not just dashboards
• Demonstrated success in engaging cross-functional stakeholders and leadership with SEO insights and outcomes
• Strong focus on Vision + Execution: from experimentation to creation

Key Responsibilities

Reframe the Relevance of SEO

• Challenge the status quo and the relevancy of traditional SEO
• Build and communicate a modern SEO narrative that aligns with changing search behaviour, generative engines, and evolving user intent
• Define SEO's evolving role in brand discoverability, authority building, and long-term organic growth

Audit, Identify & Bridge SEO Gaps

• Conduct a strategic audit of current SEO practicesnot just for technical accuracy but for business alignment
• Identify gaps in approach, content strategy, and performance mindset
• Align SEO goals with brand, product, and demand generation objectives

Lead the Future of SEO

• Develop and implement strategies for GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Voice Search, and Local SEO
• Build Freyr's visibility in emerging platforms like Google SGE, ChatGPT, Perplexity and the likes
• Ensure our content and metadata are optimized not just for keywordsbut for intent, context, and future-facing queries

Shape the Content Strategy

• Lead a shift from volume-based content to value-led, trustworthy, expert-led content
• Build a content framework that prioritizes EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
• Guide the team to produce search-worthy, link-worthy, and AI-referenced content that builds domain authority

Influence & Integrate

• Collaborate closely with marketing, content, product, and technology teams to embed SEO thinking into the DNA of all digital initiatives
• Build a culture of curiosity, measurement, and continuous experimentation
• Lead and mentor the SEO team, scaling capability across the organization