Lead Product Manager (IC) – Cross-Company Platforms (B2C)

Job Description

About Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level! Lead Product Manager – Cross-Company Platforms (B2C) Location: Noida Experience: ~8 years About the Role Looking for a Product Manager to build and scale B2C products that interface across multiple business verticals within the company. This role focuses on developing subscription and loyalty programs, user identity systems, and cross-sell/upsell platforms by integrating with various existing products. Drive multiple high-visibility products that connect the dots between apps, services, and data, working closely with business heads, engineering, design, data, and marketing teams. Key Responsibilities Build & Scale Membership Portal: Develop a TIL-wide user membership portal consolidating all services a user engages with across the ecosystem, including status tracking, subscription management, and upsell opportunities. Subscription & Loyalty Programs: Define and manage cross-platform subscription models, rewards, and engagement mechanics across digital media, fintech, and B2C products. Times Events Platform: Oversee the creation of a centralized Events Management Portal, integrating with various event systems across businesses. Customer Data Platform (CDP): Work on aggregating user data to identify high-value users, analyze engagement patterns, and drive personalized recommendations, upsell strategies, and loyalty incentives. AI & Data-Driven Product Development: Leverage AI-driven personalization, behavioral analytics, and automation to enhance user experience and conversion. Cross-Functional Collaboration: Work closely with engineering, UX, marketing, data teams, and business heads to ensure seamless platform integrations. Key Requirements Around 8 years of product management experience, ideally in B2C digital platforms or multi-stakeholder ecosystems. Experience in subscription-based or loyalty-driven business models – e.g., fintech, e-commerce, or digital media. Proven ability to lead complex integrations across teams, platforms, and business units. Strong understanding of user lifecycle, personalization, and data-driven product thinking. Experience building or integrating AI-driven systems, using technologies like LLMs, recommendation engines, or personalization frameworks. Comfortable managing both consumer-facing UI and backend platform products. Exceptional communication, prioritization, and stakeholder alignment skills. Ability to work in a fast-moving, highly cross-functional environment with multiple stakeholders. Nice to Have Prior experience in media, news, or content-driven platforms. Exposure to enterprise integrations, APIs, and third-party loyalty solutions. Experience in customer segmentation and cohort-based growth strategies. Why Join Us Be part of a high-impact product team at one of India’s largest digital media companies. Shape the future of user engagement and monetization across an unmatched portfolio of apps and services — and explore how AI can unlock the next wave of user and revenue growth. Show more Show less