Lead Generation Specialist

Job Description

Job Overview We are seeking a motivated and results-driven Lead Generation Specialist to join our dynamic sales team at Threatcop. The Lead Generation Specialist will generate and nurture B2B leads through various outreach methods, including cold calling , cold emailing, and LinkedIn messaging. A key part of the role will involve leveraging advanced email marketing strategies, such as SPF, DKIM, DMARC, email warmup, and crafting B2B personas for targeted email sequences. Initially, the role will focus on hands-on lead generation, with the opportunity to transition into managing the lead generation team post 3-6 months based on performance. Key Responsibilities Lead Generation & Nurturing: Generate SQL (sales-qualified lead) , a lead that has a high probability of converting into a customer using outbound cold calls , emails, and LinkedIn messaging, specifically targeting cybersecurity products and services. Email Marketing Expertise: Implement SPF, DKIM, and DMARC for deliverability, conduct email warmup for sender reputation, develop B2B personas for targeted outreach, and create automated email sequences to nurture prospects. Cold Email Campaigns & LinkedIn: Design and execute targeted cold email campaigns, using LinkedIn for lead identification and engagement. Lead Qualification: Use the BANT (Budget-Authority-Need-Time) framework to qualify leads and schedule meetings or calls for the sales team. CRM Management: Track interactions and maintain accurate lead data in the CRM, ensuring all progress and metrics are recorded for reporting purposes. Target Achievement: Consistently meet or exceed monthly and quarterly lead-generation goals and appointment-setting targets. Market Research: Conduct in-depth research to identify high-growth industries and customer segments in cybersecurity and networking markets. Business Development & Pipeline Management: Develop a comprehensive business development strategy to build and maintain a strong sales pipeline. Industry Representation: Represent Threatcop at industry events, building relationships with key stakeholders and driving partnerships. Team Leadership (Post 3-6 months): Lead and manage the lead generation team post 3-6 months, driving their performance and ensuring KPIs are met. Qualifications Bachelor's or Master’s degree in Technology (B.Tech/BCA/M.Tech/MCA) or a related field 2+ years of experience in B2B lead generation Must be comfortable and skilled in conducting high-volume cold calls to potential prospects Hands-on experience with implementing SPF, DKIM, and DMARC for email deliverability, performing email warmups, and creating targeted B2B personas. Must possess full proficiency in both spoken and written English to communicate effectively with prospects and clients. Proficiency with CRM tools, email marketing platforms, and LinkedIn for lead generation and outreach. Benefits of working with us Working with us allows you to gain hands-on experience and training on various industry-leading tools for database management and prospecting. Tools such as ZOHO CRM, Lusha, Apollo.io, Notion, LinkedIn Sales Navigator, and more will be at your disposal, empowering you to enhance your skills and streamline your work. Benefits of both worlds - Enthusiasm & Learning Curve of a Start-Up, Deliveries & Performance of an Enterprise Service Provider. The sky's the limit when it comes to learning, growth & ideas. We do not follow the typical corporate hierarchy ladder. Medical insurance, gratuity, and provident fund. As part of our dedication to an inclusive and diverse workforce, Threatcop is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. Threatcop is a sister concern for Kratikal. Threatcop Inc. stands as a prominent name in the realm of cybersecurity, delivering robust solutions to over 200 Enterprise clients and 1000+ SMEs across diverse sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom. Our foundation was laid with a mission to empower global enterprises with cutting-edge, technology-driven cybersecurity solutions to combat the ever-evolving landscape of cyber threats. Presently, Threatcop proudly boasts the recognition of being a recipient of the prestigious Cybersecurity Excellence Award, underscoring our commitment to excellence in safeguarding digital landscapes. Our suite of innovative products, including TSAT, TDMARC, and TPIR, alongside comprehensive VAPT services, have earned accolades for their efficacy and impact. With strategic partnerships forged with renowned entities across the globe, Threatcop continues to lead the charge in fortifying digital ecosystems. For a deeper understanding of our endeavors, please explore our official website: www.threatcop.com Show more Show less