Lead Generation Specialist

🔹 About the Role

Lead Generation Specialist

This role requires someone who understands the IT landscape, can research target industries, engage decision-makers, and build a healthy lead pipeline to support our sales team.

Key Responsibilities

• Research and identify potential leads through platforms such as

  LinkedIn Sales Navigator, Apollo.io, Crunchbase, Upwork, Clutch, and industry databases.

• Generate qualified B2B leads for IT Services through email outreach, cold calling, LinkedIn prospecting, and marketing funnels.

• Build target lists based on ideal customer profiles (ICP) and buyer personas.

• Run outreach campaigns (Email + LinkedIn + Call + WhatsApp if applicable).

• Track and log all leads, communication history, and activities in CRM tools (HubSpot / Zoho / Salesforce).

• Coordinate with the sales team to schedule demos, introductory calls, and meetings.

• Maintain weekly lead reports, performance metrics, and conversion statistics.

• Work closely with marketing to optimize messaging, campaigns, and automation workflows.

• Stay updated on IT market trends, competitor landscape, and new prospecting strategies.

🔹 Required Skills & Experience

• Proven experience in

  B2B lead generation

  , preferably in an

  IT services or SaaS environment

  .
• Excellent knowledge of tools such as:

• HubSpot / Zoho / Salesforce, Apollo, LinkedIn Navigator, Lemlist, Mailshake, Gmass, etc.

• Strong understanding of IT solutions such as:

• Software Development

• Mobile App Development
• IT Consulting
• Managed IT Services
• Web Development / Cloud Solutions / Cybersecurity / AI solutions
• Strong communication skills (written & verbal).
• Ability to meet monthly KPIs and performance targets.
• Strong research and analytical skills.
• Experience with automation workflows is a plus.

🔹 Preferred Qualifications

• Bachelor’s degree in Business, Marketing, IT, or related field.
• Minimum

  1–3 years of experience

  in IT lead generation or outbound sales.
• Proven track record of generating

  high-quality outbound leads

  in international markets (US/UK/Europe/UAE preferred).

🔹 Performance Metrics (KPIs)

• Number of qualified leads generated weekly/monthly.
• Conversion rate from initial contact to booked call/demonstration.
• Pipeline value contribution.
• Email response and LinkedIn engagement rate.
• Meeting targets and growth consistency.