Lead Generation & Sales Manager

Lead Generation & Sales Manager

Key Responsibilities:

1. Lead Generation & Prospecting

• Research and identify potential clients across industries (startups, SMEs, enterprises).
• Generate leads through multiple channels: LinkedIn, email campaigns, cold calls, networking events, and partnerships.
• Build and maintain a qualified sales pipeline using CRM tools.
• Leverage online platforms (Clutch, Upwork, LinkedIn Sales Navigator, etc.) to identify opportunities.

2. Sales & Client Acquisition

• Conduct discovery calls and meetings to understand client needs.
• Pitch agency services (SEO, Social Media Marketing, Paid Ads, Branding, Content, Web Development, etc.) effectively.
• Prepare and present tailored proposals and quotations.
• Negotiate contracts, close deals, and onboard new clients.
• Consistently achieve and exceed monthly/quarterly sales targets.

3. Relationship Management

• Build and nurture strong relationships with decision-makers and stakeholders.
• Collaborate with internal teams (strategy, creative, performance marketing) to ensure smooth onboarding of clients.
• Follow up with prospects who have shown interest but haven’t converted.
• Upsell and cross-sell additional services to existing clients.

4. Strategy & Reporting

• Develop and implement lead generation strategies to maximize conversions.
• Track sales performance, lead sources, and ROI on campaigns.
• Provide regular sales reports, forecasts, and insights to management.
• Analyze competitor activity and market trends to refine outreach strategies.

Detailed Task List:

Daily Tasks

• Research and identify new prospects in target markets.
• Send out outreach emails, LinkedIn messages, and make cold calls.
• Follow up with warm leads and maintain CRM records.
• Conduct discovery calls with potential clients.
• Collaborate with marketing team on lead-gen campaigns.

Weekly Tasks

• Review pipeline and update sales dashboards.
• Prepare tailored proposals and presentations.
• Conduct at least 8–12 client meetings/discovery calls per week.
• Analyze conversion rates from leads to opportunities.
• Share competitor insights and market feedback with the team.

Monthly Tasks

• Achieve set revenue and new client acquisition targets.
• Present a monthly report on leads generated, deals closed, and pipeline status.
• Develop new outreach strategies or partnerships for lead sourcing.
• Train and mentor junior sales executives (if applicable).
• Represent the agency at networking events, webinars, or industry meetups.

Key Skills Required:

• Proven experience in

  sales and business development

  (preferably in a digital marketing/advertising agency).
• Strong communication, negotiation, and presentation skills.
• Familiarity with CRM tools (HubSpot, Zoho, Pipedrive, etc.).
• Knowledge of digital marketing services (SEO, PPC, Social Media, etc.).
• Ability to work with targets and under pressure.
• Self-driven, proactive, and result-oriented.

KPIs (Key Performance Indicators):

• Number of qualified leads generated per month.
• Lead-to-client conversion rate.
• Monthly revenue from new clients.
• Average deal size/value closed.
• Client retention in the first 3–6 months.