Lead Generation Executive

Job Description

Greetings from WebCastle ! About Company: We are a professional end-to-end digital transformation consulting company with offices in India, UAE, and the USA. With over 1000+ clients across the globe, we excel in web development and digital marketing. Our team consists of more than 80+ talented and creative employees spread across three countries. At WebCastle, we offer expert services including SEO, Mobile App Development, E-commerce development, and ERP development. About Position: We are seeking a Lead Generation Executive with a minimum of 6 months of experience in lead generation. The primary objective of this role would be to generate and qualify leads for the sales team. Main Responsibilities: List Building: - Research and identify potential customers (prospects) using tools like LinkedIn, Apollo, and other databases. - Build lists based on Ideal Customer Profile and Buyer Personas. Outbound Prospecting: - Reach out to prospects via cold calls, emails, and social media to introduce the company’s products or services. - Craft relevant messages to engage prospects. Lead Qualification: - Use frameworks like BANT (Budget, Authority, Need, Timing) to assess lead quality. - Determine if prospects meet the criteria to become a sales-qualified lead (SQL). Appointment Setting: - Schedule meetings or calls between qualified leads and the sales team. CRM Management: - Accurately log and track all prospect interactions in the CRM. - Maintain up-to-date records of lead status and communication history. Collaboration: - Work closely with the sales team to ensure a smooth handoff of qualified leads. - Collaborate with marketing to align on campaigns, messaging, and lead follow-up. Market Research: - Stay informed about industry trends, competitor activities, and customer needs to better tailor outreach efforts. Performance Metrics: - Meet or exceed monthly/quarterly targets for lead generation, qualification, and appointment setting. - Track and report to the Pre-Sales Team Lead on key performance indicators (KPIs) such as call volume, email response rates, and conversion rates. Show more Show less