Lead Generation Executive

Job Description

We are seeking a motivated Appointment Generation Specialist to join our dynamic team. The primary responsibility of this role is to generate qualified leads and appointments through outbound calls, emails, and other communication channels. The ideal candidate will have excellent communication skills, a persuasive attitude, and the ability to effectively articulate our value proposition to potential clients. Key Responsibilities: Conduct outbound calls to potential clients from targeted lists to generate interest and schedule appointments. Use email, LinkedIn, and other platforms to follow up on leads and initiate contact with decision-makers. Research and identify key decision-makers within targeted organizations. Develop and maintain a solid understanding of our products/services, industry trends, and competitive landscape. Utilize CRM software to track prospect interactions and update lead status. Meet or exceed monthly appointment setting and lead generation goals. Collaborate with the sales team to ensure appointments align with their schedules and objectives. Provide feedback and insights from prospect interactions to improve messaging and targeting. Requirements: Proven experience in appointment setting, lead generation, or inside sales. Excellent verbal and written communication skills. Strong organizational and time management skills. Ability to work independently and as part of a team in a fast-paced environment. Persuasive and goal-oriented with a strong work ethic. Proficiency with CRM software and other sales productivity tools. Knowledge of sales techniques and strategies. Bachelors degree in Business Administration, Marketing, or a related field preferred. Preferred Qualifications: Experience in a B2B sales environment. Familiarity with industry-specific terminology and challenges. Experience using LinkedIn and other social media platforms for prospecting. Previous experience in software-as-a-service (SaaS) or technology sales.