Lead Generation Executive

Job Title: Lead Generation Executive

Salary:

Employment Type:

Experience Required:

Lead Generation Executive

Experienced candidates will take on additional responsibilities in planning, optimizing lead funnels, and guiding junior team members.

Key Responsibilities (For All Levels):

• Identify, research, and generate new leads through LinkedIn, calling, email, and referrals
• Conduct daily cold calls and outreach to engage potential prospects
• Qualify leads based on requirements, budget, and decision-making capability
• Schedule appointments and meetings with interested prospects
• Maintain and update lead data, call logs, and follow-up notes in CRM tools
• Communicate clearly through calls, WhatsApp, emails, and online meetings
• Follow up with prospects to nurture interest and bring them into the sales pipeline
• Provide regular updates and reports on lead generation activities
• Support the sales team by transferring qualified leads and assisting with coordination

Additional Responsibilities for Experienced Candidates (4–7 Years):

• Develop and execute lead generation strategies for targeted industries
• Create outreach scripts, messaging templates, and follow-up sequences
• Optimize funnels to improve lead quality and conversion rates
• Train, mentor, and guide interns or junior lead-gen executives
• Analyze campaign performance and prepare reports for management
• Work closely with business development and sales teams to align lead-gen goals
• Build strong professional connections with potential clients and decision-makers

Skills & Qualifications

For Freshers (BBA/MBA Preferred):

• Strong communication and cold-calling skills
• Basic understanding of lead generation and sales processes
• Ability to schedule meetings and maintain follow-up discipline
• Proactive, enthusiastic, and eager to learn
• Good coordination and documentation skills

For Experienced Candidates:

• Proven experience in lead generation (B2B/B2C)
• Strong cold-calling, prospecting, and negotiation abilities
• Knowledge of CRM tools, outreach tools, and LinkedIn lead-gen techniques
• Ability to manage outreach campaigns and track metrics
• Leadership and mentoring capabilities
• Results-driven and strategic mindset

Education:

Bachelor’s or Master’s degree in Business, Sales, Marketing, or related fields

(BBA/MBA preferred but not mandatory))