Lead Generation Consultant

🎯 Position Overview

We're hiring a Lead Generation Consultant to drive qualified client acquisition for our IT consulting firm.

Are you a lead generation specialist who knows how to identify pain points, craft compelling outreach, and turn cold prospects into warm conversations? If you can consistently generate qualified leads through strategic LinkedIn outreach and B2B channels, we want to talk.

🏢 About Us

We're an IT consulting firm that solves a critical problem for growing companies:

The Challenge

Our Solution

Our Approach

• Proven track record with US and European companies
• Specialties: AI automation, workflow optimization, legacy system modernization
• Enterprise-grade quality, startup-friendly pricing

💼 What You'll Do

Primary Responsibilities

1. Strategic Lead Generation (60%)

• Execute targeted LinkedIn outreach campaigns with personalized messaging
• Identify and qualify prospects in US/EU markets who match our ideal client profile
• Build and maintain a robust pipeline of qualified opportunities
• Track conversion metrics: outreach → conversation → qualified lead → sales handoff

2. Prospect Research & Qualification (25%)

• Research target companies showing signs of:
• Rapid scaling (operational bottlenecks)
• Technical debt or legacy system pain
• Compliance/security requirements
• Customer churn or support ticket overflow
• Create detailed prospect profiles with pain point analysis
• Qualify leads based on budget, authority, need, and timeline (BANT criteria)

3. Outreach Strategy & Optimization (15%)

• Craft personalized outreach messages based on specific pain points
• A/B test messaging frameworks and conversion approaches
• Refine ICP (Ideal Customer Profile) based on response data
• Collaborate with leadership on positioning and messaging

✅ What Makes You a Great Fit

Must-Have Skills

Lead Generation Expertise

✓ 2+ years of B2B lead generation experience (IT/SaaS/consulting preferred)

✓ Proven track record with consistent qualified lead generation

✓ Deep LinkedIn expertise: Sales Navigator, Boolean search, engagement strategies

✓ Understanding of B2B buyer psychology (especially pain-driven purchasing)

Technical & Market Understanding

✓ Ability to understand and articulate technical value propositions

✓ Experience selling to US/EU markets (understanding of business culture)

✓ Familiarity with IT consulting, software development, or digital transformation services

✓ Can identify technical pain points from company signals (LinkedIn posts, job descriptions, tech stack)

Communication & Process

✓ Excellent written English (native or near-native level)

✓ Strong research and analytical skills

✓ CRM proficiency (experience with pipeline management tools)

✓ Self-directed with strong time management

Bonus Points

• Experience with cold email campaigns and multi-channel outreach
• Background in sales or business development roles
• Understanding of AI/ML, automation, or legacy modernization markets
• Experience working with offshore/nearshore service providers
• Familiarity with account-based marketing (ABM) strategies
• Content creation skills (thought leadership, case studies)

🎁 What We Offer

Compensation

• Base: Competitive consulting rate (based on experience)
• Performance Incentives: Lead quality bonuses + deal closure commissions
• Revenue Share: Opportunity to participate in closed deal revenue

Work Environment

• Remote-first: Work from anywhere
• Flexible hours: Async work with some US timezone overlap as needed
• Autonomy: Own your strategy and execution
• Growth path: Potential to scale into BD Manager or senior sales role

Resources & Support

• Access to LinkedIn Sales Navigator (we provide)
• CRM/pipeline management tools
• Weekly strategy sessions with leadership
• Direct collaboration with founder/CEO on positioning
• Marketing collateral, case studies, and sales materials

🌟 Our Ideal Candidate in a Nutshell

• You're a lead generation hunter who:
• Wakes up excited to research prospects and craft compelling outreach
• Obsesses over conversion rates and A/B tests messaging
• Understands that pain-driven buying beats feature-focused selling
• Can translate technical capabilities into business value
• Thrives in a metrics-driven, results-focused environment
• Wants to build something from scratch (not just maintain existing pipeline)