Lead Generation Associate

Job Title: Lead Generation associate

Location: Pune (On-site)

Experience: 2 years

Employment Type: Full-time

Role Overview:

You will own the full sales cycle with a strong bias toward outbound lead generation. This role demands curiosity, persistence, and a data-driven mindset. You’ll research ideal customer profiles across BFSI, Fintech, and e-commerce sectors; build targeted pipelines; craft personalized outreach strategies; secure discovery calls and demos; and convert qualified opportunities into revenue.

If you thrive on experimentation, optimization, and the chase of a “yes,” this role is designed for you.

Key Responsibilities:

1. Lead Generation & Pipeline Creation (Primary)

• Define ideal personas across BFSI, Fintech, and e-commerce – including CXOs, Directors, Product, Ops, Legal/Procurement, and Risk/Compliance leaders.
• Build targeted prospect lists using tools like LinkedIn Sales Navigator, partner ecosystems, and market research.
• Craft personalized multi-channel outreach sequences (email, LinkedIn, calls) tailored by industry, department, and pain point.
• Write high-converting outbound content — subject lines, first lines, value propositions, micro-case references, and CTAs — and continuously A/B test for improvement.
• Execute daily cold-calling, leverage researched hooks, handle objections, and schedule demos with qualified prospects.

2. Business Acquisition & Revenue Growth

• Own the complete sales funnel — from discovery to solution fit, proposal, negotiation, and closure.
• Achieve or exceed quarterly and annual revenue targets.
• Drive upsell, cross-sell, and renewals within existing enterprise accounts.

3. Enterprise Account Management

• Act as the primary point of contact for strategic enterprise clients.
• Conduct Quarterly Business Reviews (QBRs), map decision-makers and influencers, and identify expansion opportunities.

4. CRM Management & Reporting

• Maintain clean and accurate CRM data, ensuring proper stage tracking, notes, and next steps.
• Deliver accurate forecasts and performance reports on outreach, conversion, and revenue metrics.

Qualifications & Skills (Must-Have):

• 2+ years of experience in B2B Business Development / Enterprise Sales with a focus on outbound lead generation.
• Proven ability to book meetings/month and maintain meeting-to-demo conversion rates.
• Hands-on cold calling and demo scheduling experience.
• Excellent communication — skilled at writing tailored outreach content and conducting confident discovery calls with CXO/Director-level stakeholders.
• Strong command of CRM platforms (HubSpot, Salesforce) and prospecting tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
• Analytical, metrics-driven, and obsessed with improving targeting, copy, cadence, and channel performance.
• Demonstrated resilience, curiosity, and experimentation mindset — always finding alternative paths to success.

Nice-to-Have:

Exposure to BFSI/Fintech/RegTech buyers and familiarity with their procurement/security processes.

Understanding of KYC, KYB, AML, eSign, eStamp, or digital identity verification concepts.

Experience collaborating with System Integrators (SIs), OEMs, or marketplaces for co-selling and partnerships.

rutuja.bhailume@zoop.one