Lead Generation and Conversion Specialist

Job Description

Job Description: Lead Generation and Conversion Specialist Location: Noida, Uttar Pradesh, IND Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns. About the Role: The Lead Gen and Conversion Specialist is responsible for managing and optimizing the customer journey for lower-value leads. This role focuses on creating nurturing workflows and using marketing automation and AI tools to drive these leads through to sale without requiring involvement from the sales team. The position demands strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The Lead Gen and Conversion Specialist will play a crucial role in freeing up sales resources while ensuring all leads are fully monetized. This role is essential for driving engagement and supporting lead generation efforts through personalized and automated marketing activities. How will you make an impact? Lead Nurturing and Conversion: Design and execute nurturing workflows to manage the entire customer journey for lower-value leads. Use marketing automation and AI tools to send personalized emails, SMS campaigns, and social media touches. Campaign Management: Create and manage campaigns to ensure a steady flow of qualified leads. Collaborate with the marketing team to align on lead qualification criteria and follow up on campaign leads. Customer Engagement: Engage with lower-tier customers by providing product information, managing sales inquiries, and closing smaller deals as needed. Ensure smooth onboarding and high retention. Reporting and Analytics: Generate and distribute reports on lead nurturing and conversion activities. Provide insights into campaign performance and customer engagement. What We Look For Bachelor's degree in marketing, communications, or a related field Minimum of 4-5 years of work experience in a marketing or lead generation role. Understanding of content marketing and its role in lead nurturing. Ability to create and repurpose content for different stages of the funnel (awareness, consideration, decision). Deep understanding of customer journey mapping and lead nurturing strategies. High attention to detail and accuracy. Ability to leverage AI-driven content recommendations and automated follow-ups. Strong communication skills to report on lead performance and recommend optimizations. Proficiency in marketing automation tools and AI technologies. Ability to manage multiple projects simultaneously and meet deadlines. Excellent interpersonal skills and ability to work cooperatively with team members. Strong organizational and time management skills. Excellent written, presentation, and verbal communication skills About Wiley: Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities. With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds. Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance. We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles. When applying, please attach your resume/CV to be considered. #LI-RB1