Roles and Responsibilities Conduct market research to identify trends, opportunities, and challenges in the industry. Analyze data from various sources (primary & secondary) to provide insights on customer behavior, preferences, and pain points. Develop marketing strategies based on market intelligence gathered through competitive analysis and forecasting. Collaborate with cross-functional teams to implement marketing initiatives that drive business growth. Monitor key performance indicators (KPIs) to measure campaign effectiveness. Desired Candidate Profile Strong understanding of marketing research, market analysis, competitor analysis, market intelligence, and market forecasting principles. Excellent analytical skills with ability to interpret complex data sets effectively.
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