Graphic Designer & Video Editor (Keerthi Estates, Hyderabad & Bangalore) 1) Role Summary Adapt master creative designs from external agency and produce video content for Keerthi Estates's villa and apartment projects. Focus on social media assets, ad adaptations, video editing, and motion graphics while maintaining brand guidelines for lead generation campaigns. 2) Key Responsibilities Design Responsibilities Creative Adaptations Adapt master designs from creative agency for different formats and platforms Resize and optimize creatives for Meta, Google, YouTube ads (multiple aspect ratios: 1:1, 9:16, 16:9) Create platform-specific social media posting designs (Instagram, Facebook, YouTube thumbnails) Brand-Consistent Asset Creation Follow established brand guidelines and maintain visual consistency Create quick posting designs for social media (announcements, updates, milestones) Design WhatsApp creatives, story templates, and GMB posting visuals Version control and organize adapted assets for campaign use Video Production & Editing Video Content Creation Edit site footage, drone clips, construction updates, and project walkthroughs Produce platform-specific video cuts: Reels/Shorts (9:16), YouTube videos (16:9), story ads (1:1) Create video content from provided footage and master creative elements Motion Graphics & Animation Animate static designs for video ads and social media Add motion graphics: text overlays, location maps, amenity highlights, logo animations Create lower-thirds, supers with RERA disclaimers, and animated CTAs Sound design, background music integration, and subtitle embedding (English & Telugu) Performance-Focused Creative Ad Optimization Create multiple creative variants for A/B testing campaigns Quick turnaround adaptations based on performance feedback Collaborate with performance marketing team for hook variations and creative iterations Optimize creative elements for better CTR and conversion rates 3) Must-Have Skills & Tools Design Skills Adobe Photoshop, Illustrator / Coreldraw Strong understanding of brand guidelines implementation Multi-platform creative adaptation (social media formats, ad specifications) Typography, color consistency, and layout principles Video & Motion Skills Adobe Premiere Pro, After Effects Motion graphics and text animation Video optimization for different platforms and aspect ratios Basic color correction and sound editing Subtitle creation and embedding Technical Skills File management and version control Understanding of social media and ad platform requirements Quick turnaround capability for campaign needs Asset organization and template creation for efficiency 4) Good-to-Have (Bonus Skills) Experience with real estate creative adaptations (not Mandatory) Understanding of performance marketing creative requirements Basic 3D element integration or CG compositing Template creation for faster variant production Telugu language familiarity for local content 5) Experience & Portfolio Requirements Experience: 25 years in graphic design + video editing; agency or brand adaptation experience preferred Portfolio Must Include: Examples of creative adaptations across multiple formats/platforms Social media posting designs and brand-consistent work 46 video samples: short-form content (1030s) and longer edits (30s2min) Motion graphics examples (animated posts, video intros/outros) Before/after examples showing adaptation process 6) KPIs / Performance Metrics Speed: Creative adaptation turnaround time (e.g., 4-6 hours for standard adaptations) Volume: Number of creative variants/posts produced per week Performance: CTR improvement from creative variations and video completion rates Quality: Brand guideline adherence score, zero compliance issues Efficiency: Template creation and process optimization contributions
Digital / Performance Marketing Specialist Lead Generation (Keerthi Estates, Hyderabad & Bangalore) 1) Position Overview Location: Banjara Hills, Hyderabad Experience: 3-4 years in performance marketing with strong lead generation track record Industry Preference: Real estate preferred; automotive, fintech, e-commerce, SaaS with high-ticket lead gen considered Reporting: Marketing Head Drive qualified lead acquisition for Glentree's villa and apartment projects through data-driven performance marketing across paid channels. Own end-to-end campaign strategy, execution, optimization, and ROI accountability. 2) Core Responsibilities Campaign Strategy & Execution Multi-Channel Lead Generation Plan and execute campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), and emerging platforms Develop channel-specific strategies for villa vs apartment projects based on audience behavior and ticket size Create audience segmentation: location-based (Hyderabad corridors), demographics (IT professionals, NRIs), and intent-based targeting Budget Management & Optimization Manage monthly ad spend of 5-10 lakhs with strict CPL and CAC targets Allocate budget dynamically based on channel performance and lead quality scoring Implement bid strategies, automated rules, and performance-based scaling decisions Performance Analytics & Optimization Data-Driven Decision Making Track and optimize key metrics: CPL, CAC, ROAS, lead-to-SQL conversion, SQL-to-booking rate Set up comprehensive tracking: GA4, GTM, offline conversion tracking, enhanced conversions Build and maintain performance dashboards with real-time channel attribution Conversion Rate Optimization A/B testing: ad creatives, copy, landing pages, form fields, CTAs Collaborate with creative team on performance-focused asset creation and rapid iterations Implement advanced targeting: lookalike audiences, custom audiences, retargeting funnels Lead Quality & Sales Alignment Lead Qualification & Scoring Develop lead scoring models based on source, behavior, demographics, and intent signals Implement qualification criteria to improve MQLSQL conversion rates Regular lead quality audits and feedback integration from sales team Sales Funnel Optimization Map customer journey from awareness to booking with touchpoint analysis Optimize for downstream metrics beyond leads: site visits, callbacks, bookings Coordinate with CRM team for attribution accuracy and lead lifecycle tracking 3) Platform Expertise Required Google Ads (Advanced Level) Search campaigns with local SEO integration, negative keyword management Display and YouTube advertising for awareness and retargeting Smart bidding strategies, audience optimization, and conversion tracking setup Meta Advertising (Advanced Level) Facebook and Instagram lead generation campaigns and catalog integration Advanced targeting: behavioral, interest-based, lookalike, and custom audiences Creative testing frameworks, dynamic ads, and conversion API implementation Analytics & Attribution GA4 setup , custom events and cross-platform tracking Attribution modeling, multi-touch attribution, and offline conversion mapping 4) Must-Have Experience & Skills Industry Experience 3-4 years in performance marketing with demonstrable lead generation success High-ticket lead generation (50L+ products): real estate (upwards of 2 Cr), luxury cars, premium services, B2B SaaS Budget management: 5-15 lakhs per project monthly ad spend with ROI accountability Local market understanding: Hyderabad real estate market, buyer personas, competitive landscape preferred Technical Skills Google Ads, Facebook Business Manager, Google Analytics 4, GTM Excel/Google Sheets for analysis, reporting, and budget tracking CRM integration experience Basic understanding of landing page optimization and conversion tracking Analytical Capabilities Performance Analysis: Channel attribution, cohort analysis, customer lifetime value Reporting Excellence: Executive dashboards, campaign post-mortems, ROI documentation 5) Success Metrics & KPIs Primary Metrics Cost Per Lead (CPL): Target X for apartments, Y for villas Lead Quality Score: SQL conversion rate >X%, booking rate >Y% Return on Ad Spend (ROAS): Minimum 4:1 across channels Monthly Lead Volume: XXX qualified leads with growth trajectory Secondary Metrics Click-through rates, conversion rates by channel and campaign type Cost per acquisition (CPA) and customer lifetime value (CLV) Attribution accuracy and multi-touch journey optimization Campaign turnaround time and optimization frequency 6) Ideal Candidate Background Industry Experience (Preferred Order) Real Estate: Villa/apartment projects, plotted developments, commercial real estate Automotive: Premium car brands, dealership networks, high-value vehicle sales Financial Services: Home loans, insurance, investment products B2B SaaS: Enterprise software, high-ticket subscriptions Luxury/Premium Products: Electronics, appliances, lifestyle brands Campaign Scale Experience Managed budgets: 10+ lakhs monthly across multiple channels Lead volumes: 500- 2000 leads monthly based on the industry with quality scoring systems Multi-project/multi-product campaign management Performance improvement: documented CPL reduction and conversion uplift examples 7) Additional Requirements Soft Skills Analytical Mindset: Data-driven decision making, hypothesis testing approach Communication: Clear reporting to management, collaboration with creative and sales teams Adaptability: Quick response to market changes, platform updates, campaign performance shifts Ownership: End-to-end accountability for lead generation targets and budget efficiency Technical Environment Tools Access: Google Ads, Meta Business, Analytics suite, CRM integration Collaboration: Work with graphic designer, content team, sales, and external agency partners Reporting Cadence: Daily monitoring, weekly optimization, monthly performance reviews 8) Compensation Package Salary Range 3-4 years experience: 6-10 LPA (fixed) + performance bonuses Performance Incentives Quarterly bonuses based on CPL targets, lead quality scores, and ROAS achievement Annual variable pay: 15-20% of fixed salary based on overall marketing team performance