KAM ( KEY Account Manager ) Marketing

Key Account Manager - Marketing

Experience :

industry.

Eductaion :

Technology/Management.

The Marketing Key Account Manager will oversee strategic relationships with major yarn buyers, garment manufacturers, and textile distributors.

This role blends marketing expertise with account

management to expand market share, strengthen client partnerships, and drive sustainable growth in the (YARN SALES).

Client Relationship Management: Develop and maintain strong partnerships with knitting units, weaving companies, export houses, Garment , Yarn Traders/ Delaers.

Business Development: Identify new opportunities in domestic and international yarn markets cotton, polyester, blends, specialty yarns).

Marketing Strategy: Design and implement campaigns highlighting yarn innovations, sustainability initiatives, and product differentiation.

Sales Growth: Achieve revenue targets through upselling, cross-selling, and expanding product penetration in key accounts.

Market Research: Track yarn demand trends, competitor pricing, and emerging textile technologies.

Negotiation & Contracts: Lead pricing discussions, long-term supply

agreements, and credit terms with key clients.

Collaboration: Coordinate with production, R&D, and logistics teams to ensure timely delivery and quality compliance.

Trade Shows & Networking: Represent the company at textile fairs, exhibitions, and industry forums to enhance brand visibility.

Reporting: Provide management with account performance reviews, forecasts, and market intelligence.

Revenue growth from yarn key accounts

Client retention and satisfaction levels

Successful execution of yarn-focused marketing campaigns

Expansion into new domestic and export markets

Familiarity with SAP systems, and MS Office/ Excel.

Willingness to travel for client visits, trade fairs, and international business development.

Yarn Industry Knowledge: Deep understanding of spinning processes, yarn types (cotton, synthetic, blended, fancy yarns), and textile applications.

Communication Skills: Strong presentation and negotiation abilities for B2B clients.

Analytical Ability: Proficiency in demand forecasting, pricing strategies, and market analysis.

Relationship Building: Ability to establish trust and credibility with large-scale buyers and distributors.

Marketing Expertise: Experience in B2B marketing, digital campaigns, and trade promotion.

Problem-Solving: Aptitude for resolving client concerns and ensuring satisfaction.