Junior Social Media Marketing Associate

Role Overview: You will be responsible for content creation and strategy, influencer marketing and collaborations, as well as monitoring performance and growth for Goodgudi. Your role will involve planning and creating high-quality Instagram posts, reels, and stories aligned with the brand's aesthetic, ideating creative concepts for product shoots and campaigns, and writing engaging captions. Additionally, you will be identifying, reaching out to, and managing collaborations with influencers, monitoring engagement metrics, and staying updated with platform trends. Key Responsibilities: - Plan and create high-quality Instagram posts, reels, and stories aligned with the brand's pastel, playful aesthetic. - Ideate creative concepts for product shoots, lifestyle Reels, and seasonal campaigns. - Write catchy, on-brand captions and ensure consistency in visual tone and messaging. - Track trending audios, memes, and aesthetic formats adapt them to Goodgudi's vibe. - Identify, reach out to, and manage collaborations with micro and nano influencers. - Brief influencers and co-create engaging Reels showcasing Goodgudi products. - Negotiate deliverables and timelines; ensure brand alignment in influencer content. - Build a long-term influencer community for seasonal and new collection promotions. - Monitor engagement, reach, and conversion metrics for Instagram posts and influencer campaigns. - Suggest ideas to improve engagement such as giveaways, reels challenges, and UGC drives. - Stay updated with platform updates, features, and creative trends to keep the brand relevant and exciting. Qualifications Required: - Prior experience in content creation, social media management, or influencer marketing. - Strong understanding of visual aesthetics, trends, and social media platforms. - Excellent communication skills with the ability to write engaging and on-brand content. - Ability to work collaboratively with influencers and internal teams to achieve marketing goals. - Proven track record of driving engagement and growth on social media platforms. (Note: Additional company details have been omitted as they were not present in the provided job description.),