Job Description

Job Opening - Junior Planner Experience - 2+ years Location - Mumbai Budget - As per industry standards Key Responsibilities Liaise with research agencies: Prepare research briefs, attend fieldwork, and develop insightful learning summaries. Analyze quantitative data and reports; synthesize key takeaways for internal and client teams. Derive actionable consumer insights through primary and secondary research. Draft brand briefs for identity development, packaging, ATL (Above the Line) and BTL (Below the Line) communication strategies. Conduct secondary/online research to identify emerging cultural and market trends. Contribute to idea generation for new products and communication strategies that support brand growth. Collaborate with senior planners in crafting strategic brand roadmaps. Apply and interpret strategic brand frameworks including: Consumer Insight Mapping Brand Archetypes Brand Key Models Positioning Platforms Preferred Qualifications & Skills 2–3 years of qualitative research experience in a market research agency, ideally working with FMCG clients. Strong understanding of research methodologies, including the ability to develop research briefs and discussion guides, and conduct fieldwork. Experience creating and testing product and communication concepts (e.g., storyboards, narrative concepts). Conducted trade interviews and market visits for primary research. Excellent analytical and synthesis skills — able to interpret secondary data and draw meaningful conclusions. Exceptional verbal and written communication; experience in client presentations is a plus. Skilled in writing creative briefs for communication, packaging, and activation campaigns. Familiarity with strategic planning tools and models such as: Needscope Model Brand Key Innovation Funnel Structured Brainstorming Experience working on ATL communication planning, brand innovation, and growth strategy (especially within FMCG/OTC segments) is desirable but not mandatory. Exposure to pitch development and strategy presentation is an added advantage. Show more Show less