Junior Marketing Coordinator

Job Description

Role & responsibilities BASIC SUMMARY: Lead and coordinate a variety of marketing communication programs and provide general marketing support for the Microbial Solutions business segments. Responsible for marketing collateral development, marketing programs, trade show coordination, sales support for India and other related functions. Essential Duties and Responsibilities: Create and organize content marketing for Events, e-blasts, invites, tradeshows, abstracts, advertisements, and other appropriate marketing collateral. In partnership with Sales, Technology Market Development, Strategic Marketing, and Product Management teams, prioritize and implement the investment into marketing activities that deliver revenue goals. Collaborate closely with Corporate Marketing, Microbial Strategic Marketing, and Product Management to develop brand-harmonized messaging and positioning. Measure the effectiveness of tactical marketing plans to support and achieve Microbial Solutions business goals and objectives. Develop marketing plans and action plans according to marketing and sales initiatives of the Microbial Solutions business. Implementation and coordination of marketing plans. Manage the educational events in India to ensure quality content, strong attendance and smooth execution. Identify and create synergistic marketing programs that cross product and business unit lines. Effective use of the India marketing expense budget including good negotiating and monthly forecasts. Translate collateral (emails, seminar invites, etc.) for country needs. Participate in vendor selection management and rate negotiation in the execution of marketing objectives. Keep abreast of current marketing trends and practices in the industry and perform country client and competitor analysis. Client communications. Perform all other related duties as assigned. Preferred candidate profile The following are the minimum requirements related to the Marketing Coordinator position. Education: Bachelor's degree or equivalent in marketing, business or related discipline Experience: 2 to 5 years of experience Must possess excellent communication and presentation skills. Proficient in the use of standard office computer applications (word processing, spreadsheets, presentations, e-mail). Must possess excellent communication skills Must possess a positive attitude and a team player. As a Marketing Coordinator, you will be seen as an official representative of Charles River and will be an integral part of the success of the organization.