We are looking for an experienced Regional Sales Manager to drive the growth of our confectionery sales in the assigned regions (Karnataka, Tamil Nadu, Maharashtra, Kerala, and Chhattisgarh). The Regional Sales Manager will be responsible for leading distributor and retail networks, executing sales strategies, managing team targets, analyzing market trends, and ensuring strong brand visibility. This is an exciting opportunity for an individual with 15-20 years of experience in FMCG sales, particularly within the confectionery sector, to contribute to our continued success and expansion in these key markets. Key Responsibilities: Sales Strategy Execution: Implement and execute sales strategies to achieve revenue and volume targets for the confectionery product line in the assigned regions. Develop action plans based on market conditions, trends, and customer needs. Distributor & Retail Network Management: Lead and manage the distributor and retail networks in the region. Build strong relationships with distributors, wholesalers, and key retailers to ensure product availability and optimal shelf space. Team Leadership & Performance Management: Lead and motivate a team of sales executives and other field staff. Set clear targets, provide training, and regularly monitor performance to ensure that sales objectives are met and exceeded. Market Analysis & Reporting: Continuously analyze regional market trends, competitor activities, and customer feedback to identify growth opportunities. Regularly report market conditions and sales performance to senior management. Brand Visibility & Promotion: Ensure the visibility and presence of the confectionery brand across all retail channels in the region. Work with marketing teams to execute promotional campaigns, product launches, and other visibility-enhancing activities. Client Relationship Management: Establish and maintain strong relationships with key clients, distributors, and retail partners. Provide excellent customer service and resolve any issues to maintain long-term business relationships. Sales Forecasting & Budgeting: Prepare accurate sales forecasts for the region and manage budgets effectively to optimize resources while achieving sales targets. Negotiation & Contract Management: Lead negotiations with distributors, retailers, and other key stakeholders to secure favorable agreements and ensure smooth business operations. Cross-functional Collaboration: Work closely with other departments such as marketing, supply chain, and finance to ensure the timely delivery of products, manage stock levels, and resolve operational challenges. Compliance & Reporting: Ensure compliance with company policies and regulatory requirements. Provide regular reports to senior management on regional performance, market insights, and sales opportunities. Requirements: Experience: 15-20 years of experience in sales, preferably within the FMCG sector, with a strong focus on confectionery or related product categories. Prior experience in managing B2B sales networks is essential. Skills: Strong sales and negotiation skills with the ability to manage large distributor and retail networks. In-depth knowledge of regional markets (Karnataka, Tamil Nadu, Maharashtra, Kerala, and Chhattisgarh) and their unique dynamics. Proven ability to analyze market trends, identify opportunities, and execute sales strategies effectively. Strong leadership and team management capabilities, with a track record of achieving sales targets. Excellent communication, presentation, and interpersonal skills. Proficiency in MS Office and CRM tools.
