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IT Marketing Specialist

1 - 4 years

1 - 3 Lacs

Delhi, Delhi, India

Posted:3 days ago| Platform: Foundit logo

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Skills Required

Marketing IT Marketing Specialist

Work Mode

On-site

Job Type

Full Time

Job Description

Should have experience in driving Marketing initiatives around IT Services. Provide the functional support to the marketing members of the Sub BUs of IMS as and when required Work on the Product Mix Strategies for different Market Segments and industry Verticals Drive SEO activities to increase traffic on a company website. Work with business to prepare product wise and Geo wise Pricing strategy Build and execute cross sell/upsell marketing strategy Engage with analysts to position the IMS services Build customer testimonials Prepare case studies with biz benefit. Position IMS as thought leader in the industry thru white papers, blogs and point of view. Account strategy Help define account-based marketing strategy to achieve biz goals. Work with social media team to plan and execute promotional campaigns Guide Monitor the Inside Sales team to generate Marketing Qualified new Leads for Sales Generate the database of prospective customers through various sources Conduct Market Surveys and prepare comparative analysis of customers competition

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