Product Marketing Specialist (B2B SaaS) Job DetailsJob Title: Product Marketing Specialist (B2B SaaS)Location: Pune, India (Hybrid)Probation Period: 6 monthsExperience Required: Minimum 3 years in product marketing, with at least 1 year in B2B SaaSEducation: MBA in Marketing (preferred) or a relevant degreeReports to: Director of Marketing/Senior Management/CEOCRM Tool: Zoho CRM (or equivalent)Global Exposure: BonusStart Date: ASAP Company OverviewWe are a fast-growing B2B SaaS company offering a Learning Management System (LMS) and an AI-powered microlearning platform to over 400 customers globally. We are seeking a talented and driven Product Marketing Specialist to help shape our product positioning, messaging, and go-to-market strategies. Key ResponsibilitiesProduct Positioning & MessagingDevelop compelling product messaging that differentiates our solutions in the market.Translate technical product features into clear and impactful value propositions.Collaborate with product and sales teams to refine messaging based on customer feedback.Go-To-Market (GTM) Strategy & ExecutionPlan and execute product launches, ensuring alignment across marketing, sales, and customer success teams.Create GTM plans that drive awareness, adoption, and engagement.Develop sales enablement materials such as product briefs, battle cards, and case studies.Content Development & Thought LeadershipWork closely with content and design teams to develop blogs, whitepapers, videos, and product-related marketing collateral.Lead the development of customer success stories and testimonials to showcase product value.Competitive Analysis & Market ResearchConduct competitive research and analyze industry trends to inform marketing strategies.Provide insights on market positioning and emerging customer needs.Monitor competitor messaging and identify opportunities for differentiation.Demand Generation & CampaignsSupport the execution of integrated marketing campaigns to drive product awareness and lead generation.Work with digital marketing teams to develop product-focused content for SEO, SEM, PPC, and email marketing.Leverage marketing automation tools to nurture leads and track campaign performance.Customer Insights & EngagementConduct customer interviews, surveys, and feedback sessions to understand pain points and product usage.Use insights to refine messaging and improve customer engagement strategies.Sales Enablement & TrainingDevelop training materials and conduct sessions for sales teams on product features and market positioning.Ensure sales teams are equipped with the right content and tools to effectively communicate value propositions. RequirementsExperienceMinimum 3 years of experience in product marketing, preferably in a B2B SaaS environment.Proven track record in executing GTM strategies and launching new products.Experience in global market outreach and competitive positioning is a plus.Educational QualificationsMBA in Marketing (preferred) or a Bachelor's degree in a relevant field.Technical SkillsStrong understanding of SaaS product marketing and demand generation.Proficiency in Zoho CRM or similar marketing automation and CRM tools.Familiarity with digital marketing channels, SEO, SEM, and performance tracking.Key CompetenciesExcellent communication and storytelling skills.Analytical mindset with a data-driven approach to marketing.Ability to collaborate cross-functionally with product, sales, and customer success teams. What We OfferCompetitive salary and benefits.Hybrid work model with flexibility.Opportunity to work on innovative SaaS products in a global market.Career growth and professional development opportunities. INVINCE confidential For Naukri only