Instagram Content Specialist

About the Role

Instagram is a major growth channel for the schools we manage and our internal brand. We need someone who lives and breathes the platform, thinks in video, and knows how to turn everyday moments into high-performing content.

You’ll be responsible for creating, editing, and managing Instagram-first content across multiple pages. This includes reels, carousels, stories, and community engagement. You’ll work closely with the founder and marketing teams to keep the pages active, growing, and meaningful. This role also requires you to travel both nationally and internationally (during summers).

What you’ll do

• Shoot and edit reels regularly, school visits, events, immersion trips, workshops, talks, behind-the-scenes

• Work with the founder to capture quick thoughts, tips, rants, and moments that translate well into IG

content

• Edit videos fast (CapCut, InShot, etc.) and deliver polished content within 24 hours

• Build and maintain posting calendars for multiple pages

• Track trending formats, audios, and ideas suitable for our tone

• Create carousels, story sequences, and caption frameworks

• Actively engage with comments, DMs, followers, and relevant communities

• Monitor analytics weekly and share what’s performing, what’s not, and what we should double down on

• Collaborate with agency designers when static creatives are needed

• Capture content during immersion programs and school visits (travel when required)

• Build micro-content libraries: hooks, ideas, templates, raw clips, bloopers, b-roll

• Ensure all pages maintain consistent brand voice and visual identity

Who you need to be

• Someone who lives on Instagram; not just as a user, but as a student of the platform

• Strong eye for storytelling, aesthetics, and pacing

• Excellent video editing skills on mobile tools

• Comfortable shooting with a phone and capturing spontaneous moments

• Confident communicator who can direct the founder or team during shoots

• Highly organised: able to plan, post, and maintain multiple accounts

• A self-starter who doesn't wait for instructions

• Someone who loves experimenting, analysing, and improving

• Bonus: experience growing personal brands or handling reels-first pages

Experience required

• 0–3 years in content creation, social media management, or digital marketing

• Proven experience in producing reels or video-first content

• Portfolio of work is mandatory (reels, edits, carousels, stories)

This role is perfect for you if

You enjoy the thrill of fast content, have strong taste, love building online communities, and take pride in creating content that actually connects with people. This role is ideal for people who love to travel.