Group Brand Lead Cardio Diabetic Division upGrad Rekrut

5.0 - 12.0 years

0 Lacs

maharashtra

On-site

As a Group Brand Lead for the Cardio-Diabetic division, you will be responsible for driving the strategy and execution of brand management. Your key responsibilities will include: - Developing and implementing comprehensive brand plans for the Cardio-Diabetic portfolio by conducting market analysis, competitor benchmarking, and patient insights. - Designing and executing innovative marketing campaigns to strengthen brand visibility and drive prescription growth, while collaborating with medical, regulatory, and sales teams for impactful communication. - Building strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders through CMEs, webinars, and scientific engagement activities to enhance brand credibility. - Monitoring brand performance metrics and ROI for marketing initiatives, and developing corrective actions and growth strategies as required. Qualifications & Experience: - Education: MBA in Marketing / PG in Pharmaceutical Management (preferred) with a Science/Pharmacy background. - Experience: 5-12 years of experience in pharmaceutical brand management, with mandatory experience in the Cardio-Diabetic division. Key Skills: - In-depth knowledge of Cardio-Diabetic therapy, Innovator brand, and market dynamics. - Strong analytical, strategic thinking, and brand-building skills. - Excellent communication and stakeholder management abilities. - Ability to work in a fast-paced, competitive environment.,

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