Overview INFS is looking for a Social Media & Growth Specialist who can take charge of social media strategy, lead generation, and content creation. This role requires a marketing professional capable of handling social media across all platforms, working closely with content writers and designers, and creating campaigns that generate leads and drive business growth. Key Responsibilities- Develop and implement a strategic social media plan aligned with business objectives.- Oversee daily social media management across platforms: Instagram, LinkedIn, Facebook, YouTube, and the blog.- Collaborate with content writers and graphic designers to produce engaging and high-converting content.- Develop lead generation campaigns (organic and paid) to support business growth.- Create and optimize lead funnels, including webinars, free resources, and other strategic content.- Analyze and report on social media performance, providing actionable insights.- Brainstorm and execute creative ideas for increasing brand awareness and engagement.- Regularly monitor social media trends and adapt strategies to stay ahead. Required Skills and Experience- At least 3 years of experience in social media management, content marketing, or digital marketing.- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.- Strong ability to create and execute lead generation campaigns on social media platforms.- Excellent written and verbal communication skills with the ability to create persuasive, business-driven content.- Proficient in using social media platforms (Facebook, Instagram, LinkedIn, YouTube) for business growth.- Familiarity with Meta Business Suite, Facebook Ads Manager, and basic landing page tools.- Demonstrated ability to work independently and manage multiple projects simultaneously.- Strong attention to detail and time-management skills. Preferred Skills- Experience with SEO, SEM, and lead funnel creation.- Knowledge of digital marketing tools like Google Analytics, HubSpot, and others.- Understanding of the fitness, wellness, or education industry is a plus.- Brownie points if you are an INFS Scholar. Work Setup- 3 Days Work from Office, 2 Days Work from Home- Location: Pune- CTC Range: ₹4.5 to ₹4.8 LPA
