Influencer Marketing Specialist

An Influencer Marketing Specialist is responsible for developing and executing influencer marketing strategies to enhance brand visibility, engagement, and sales. Their key duties include identifying and building relationships with influencers aligned with the brand’s values and target audience, negotiating partnerships, managing influencer-driven campaigns, and ensuring campaign objectives and timelines are met. They collaborate with marketing, social media, and PR teams to create authentic, engaging content that resonates with the audience. This role also involves tracking and analyzing campaign performance metrics such as reach, engagement, and ROI, providing insights for optimization. Specialists stay updated on industry trends, emerging influencers, and best practices in influencer marketing. They often manage budgets, coordinate influencer contracts, and monitor content compliance with brand guidelines.

Job Types: Full-time, Permanent, Fresher

Pay: ₹11,889.99 - ₹47,747.18 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person